Digital Marketing Intern

About the Role

This is an in-office, high-ownership role for a sharp, ambitious individual looking to dive deep into the mechanics of B2B SaaS marketing strategy, with a heavy emphasis on digital execution and data analytics. You will be embedded within a dynamic marketing team, gaining hands-on experience across the strategic and tactical layers of a global marketing organization.

Key Responsibilities

• Digital Strategy & Campaign Management
• Own the execution and initial analysis of digital marketing campaigns across Meta (Facebook, Instagram), Google Ads, and emerging B2B platforms.
• Optimize advertising performance by tracking key metrics, gathering actionable insights, and preparing comprehensive campaign reports.
• Explore the strategic principles of programmatic advertising, advanced audience targeting, and rigorous A/B testing.
• Data-Driven Engagement & Retention
• Assist in building, testing, and deploying email and SMS re-engagement campaigns.
• Focus on optimization for template readability, mobile responsiveness, and quality control (grammar, spelling, and formatting).
• Track detailed campaign performance and translate results into concrete recommendations for improving audience engagement.
• Marketing Analytics & Business Intelligence
• Become proficient with core marketing tools: Google Analytics, CRM (Salesforce/Hubspot), and advanced Excel for data manipulation and reporting.
• Synthesize raw data into clear, concise reports and strategic insights that influence executive decision-making.
• Develop a foundational understanding of SEO, SEM, and crucial marketing performance metrics (CPA, ROAS, LTV) within a B2B context.
• Cross-Functional Strategic Support
• Collaborate closely with Product, Sales, and Content teams to support high-priority, ongoing marketing initiatives.
• Maintain critical marketing documentation, track project deliverables, and ensure strategic alignment across all projects.
• Conduct high-value research, including deep competitor analysis and market trends, to inform content and strategic planning.

Requirements & Tech Stack

• Core Platforms: Excel, CRM, Google Analytics, Advanced Email & SMS marketing platforms.
• Ad Platforms: Direct exposure to Google Ads, Meta Ads Manager.
• Analytics & SEO: Learn with top-tier SEO/SEM tools like SEMRush.

Qualifications

• Currently pursuing or recently completed a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related analytical field.
• A data-driven mindset is non-negotiable.
• Exceptional analytical, critical thinking, and communication skills (written and verbal).
• Highly adaptable and capable of managing multiple priorities in a dynamic, high-growth environment.
• Bonus: Prior exposure to digital marketing (personal projects, coursework, previous internships) is a plus.