Content Strategist for Music Artists
Our Circle
Our Circle is Hiring!
Position: Content Strategist (for Music Artists)
Type: Full-Time
Location: Mumbai | Work from Office
About Us
Our Circle is a Mumbai-based entertainment and creative company rooted in music and expanding across pop culture. We work across 360° Talent Management, Live Entertainment, Marketing, Event Production & Design, and Global Bookings & Partnerships.
Role Overview
We are seeking a Content Strategist to build the digital worlds of artists, going beyond social media management. This role involves understanding each artist's unique elements—personality, music, story, audience, ambitions, and positioning—to create a distinctive and repeatable content ecosystem across Instagram, YouTube, and other relevant platforms. The ideal candidate will understand what content an artist should create, why, how, when, and how it contributes to their broader career narrative. This position combines creative strategy, artist storytelling, music marketing, format development, creative direction, and execution.
Key Responsibilities
- Artist Content Strategy: Build long-term, artist-specific content strategies across digital platforms to strengthen identity, positioning, and audience connection.
- Artist Narratives & Storytelling: Develop authentic artist narratives that help audiences connect with the artist beyond their music.
- Music Marketing & Release Strategy: Build content ecosystems around music releases to drive anticipation, discovery, and sustained audience engagement.
- Content Formats & Creative Development: Create original content formats, recurring series, and content IP that reflect each artist’s distinct personality and creative identity.
- Creative Direction: Translate content strategies into clear creative briefs and guide the execution of shoots, campaigns, and content assets.
- Content Operations: Manage content calendars, production pipelines, approvals, and publishing across multiple artists while maintaining quality and consistency.
- Instagram & YouTube: Develop platform-specific strategies across short-form, long-form, and artist-led content while preserving the artist’s identity.
- Culture & Research: Track Indian and global music culture, emerging formats, creators, and audience behavior to identify relevant creative and strategic opportunities.
- Content Performance & Intelligence: Analyze content performance beyond views to understand audience quality, retention, discovery, and its contribution to long-term artist growth.
- Artist Collaboration: Work closely with artists to uncover authentic stories, develop their on-camera presence, and translate their personalities into compelling content.
- Creative & Brand Projects: Develop content strategies and creative treatments for brand collaborations, campaigns, live projects, and partnerships aligned with the artist’s identity and career objectives.
Qualifications
- Prior experience in content + creative strategy for music artists or related fields.
- Strong understanding of Instagram, YouTube, and the broader content ecosystem.
- Deep understanding of Indian and global music culture.
- Ability to develop briefs, scripts, content structures, and creative concepts.
- Comfortable operating in a fast-paced, execution-driven environment.
- Familiarity with Google Workspace, Canva, Notion, AI tools, and relevant content and analytics platforms.
- Production, editing, or filmmaking experience is an advantage, but not essential.
Reporting Structure
You will work directly with the Founder, artist management team, Our Circle artists, and the wider creative ecosystem across projects.
Immediate joiners preferred.