content creator

About the Role

Knowfinity Academy LLP is seeking a creative and hands-on Content Creator to manage the complete content creation process. This includes ideation, scriptwriting, video shooting, editing, and producing engaging content for social media and advertising campaigns. The ideal candidate will possess a strong understanding of social media trends, storytelling, audience engagement, and performance-driven content, with the ability to independently produce high-quality videos and creatives that build brand awareness, engage audiences, and generate leads.

Key Responsibilities

• Content Ideation: Research trends and develop creative content ideas for Instagram, YouTube Shorts, LinkedIn, and other social media platforms.
• Scriptwriting: Write engaging scripts, attention-grabbing hooks, ad copies, and calls to action for social media videos and paid advertising campaigns.
• Video Shooting: Independently plan and shoot reels, promotional videos, talking head videos, and other video content.
• Video Editing: Edit videos using tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or equivalent software. Add subtitles, transitions, sound effects, music, and other visual elements.
• Ad Creatives: Create compelling video advertisements focused on audience engagement, lead generation, and conversions.
• Social Media Content: Develop content for Instagram Reels, Stories, YouTube Shorts, LinkedIn, and other relevant platforms.
• Content Planning: Maintain a content calendar and ensure consistent, timely delivery of content.
• Trend Research: Stay updated with viral content formats, emerging trends, competitor strategies, and new creative techniques.
• Performance Improvement: Analyze content performance and experiment with different hooks, scripts, and editing styles to improve engagement and results.
• End-to-End Ownership: Handle the complete workflow, from brainstorming and scripting to shooting, editing, revisions, and final delivery.

Requirements & Tech Stack

• Strong creativity, storytelling, and scriptwriting abilities.
• Hands-on experience in video shooting and video editing.
• Proficiency in at least one video editing tool.
• Understanding of social media trends, audience retention, and engaging video formats.
• Ability to write scripts for both organic social media content and paid advertisements.
• Good communication skills and attention to detail.
• Ability to work independently and manage deadlines.
• A portfolio of previously created videos, reels, or advertisements.

Qualifications

• Experience creating performance marketing ads, UGC-style videos, or founder-led content.
• Basic graphic design skills for social media posts and advertising creatives.
• Familiarity with AI-powered content creation tools.
• Understanding of marketing objectives, lead generation, and conversion-focused content.

Ideal Candidate Profile

Seeking a versatile creator who thrives on ownership and innovation. You will be responsible for visual storytelling, combining strategic thinking with creative execution to produce content that drives measurable results. While technical skills in shooting and editing are essential, curiosity, adaptability, and a deep understanding of what makes content resonate across platforms are highly valued. Collaboration with marketing and product teams to align content with business goals, and continuous refinement based on performance insights, will be key.