Associate, Social Media Coordinator

About the Role

New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team. This role will support the day-to-day execution of New York Life's organic social media program, operating as a generalist. The primary focus is content production, bringing the brand to life through copy and short-form video, with additional support for social listening and community management. This position reports to the Social Media Lead and collaborates with enterprise stakeholders, agency partners, and platform teams.

Key Responsibilities

• Assist with drafting, proofreading, and creation of organic social copy and content, including capturing and editing short-form, platform-native video featuring employees, leaders, and events.
• Support recurring content series, batch production, and emerging formats, tailoring format, tone, and structure to each channel.
• Maintain and publish against the social media content calendar, ensuring content is accurate, approved, accessible, compliant, and on time.
• Assist with day-to-day social listening and community management across New York Life's corporate social channels, monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.
• Help respond to or escalate community activity and reputation issues according to established guidelines.
• Help translate social listening and performance insights into content recommendations and brand strategy input.
• Coordinate enterprise content requests, Workfront tracking, and agency/stakeholder support.
• Support monthly social media reporting, content tagging, and performance tracking.
• Help experiment with content formats and metadata practices that support New York Life's content surfacing in AI-powered search and discovery experiences.

Requirements & Tech Stack

• Strong writing, editing, and proofreading skills.
• Experience with content production, including copywriting and short-form video.
• Strong interest in social listening and community management.
• Strong understanding of major social platforms, formats, and content trends.
• Comfortable capturing short-form video and working with people on camera.
• Familiarity with social publishing, content calendars, reporting tools, and project management platforms such as Workfront.
• Curiosity about AI-driven content discovery and how it is changing what content formats perform best.
• A portfolio or work samples demonstrating experience in social content, writing, or video.

Qualifications

• 0 to 3 years of relevant experience in content creation, social media, video production, digital marketing, project coordination, or communications.
• Internships, co-ops, and other applicable experience may be considered.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.

What Will Help You Succeed

• Creative and resourceful, with an eye for what makes content perform on each platform.
• Highly organized with the ability to manage multiple deadlines and deliverables at once.
• A collaborative, team-first mindset and willingness to share ownership across the full social media program.
• Proactive and dependable, comfortable taking initiative on production and publishing, with sound judgment to flag questions or barriers early.
• Open to coaching, feedback, and learning new skills.
• Knowledge of financial services or insurance is a plus.
• A portfolio or work samples that demonstrate experience in social content, writing, or video is needed to be uploaded to your application/resume.