Marketing Specialist

About the Role

The Marketing Specialist is a full-time, on-site role responsible for developing and executing marketing campaigns to promote Warm Welcome’s HVAC and plumbing services, drive lead generation, and support brand awareness in the local market. This role is based in Westminster, CO.

Key Responsibilities

• Conduct market research.
• Coordinate digital and traditional marketing initiatives.
• Manage social media and content calendars.
• Track campaign performance.
• Collaborate with leadership and field teams to create promotions and refine messaging.
• Ensure customer communication aligns with the company’s values of integrity, clarity, and care.
• Support sales efforts by creating marketing materials.
• Assist with customer outreach.
• Help optimize the customer journey from first contact through service completion.

Requirements & Tech Stack

• Market Research and Marketing Strategy
• Sales and Customer Service background
• Working knowledge of digital marketing tools and channels including:
• Social media
• Email marketing
• Local SEO
• Online reviews and reputation management
• Ability to interpret marketing data and metrics using basic analytics.
• Comfort working on-site and collaborating in person.

Qualifications

• Strong Communication skills, including clear written and verbal communication.
• Ability to translate technical services into customer-friendly messaging.
• Ability to identify target audiences, analyze competitors, and plan effective campaigns.
• Ability to support lead generation, nurture customer relationships, and collaborate closely with service teams.
• Ability to make data-informed decisions.
• Strong organizational and time-management skills.
• Ability to manage multiple projects in a fast-paced, service-focused environment.
• Preferred: Experience in home services, HVAC, plumbing, or a related local service industry.
• Preferred: Associate or bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.