Analyst, Paid Social Media

About the Role

The Paid Social Analyst is a junior-level, hands-on role focused on supporting the planning, execution, optimization, and analysis of paid social media campaigns. In this role, you’ll apply foundational paid social knowledge to deliver actionable insights and performance-driven recommendations that help meet and exceed client business objectives. You’ll support innovative, data-informed social strategies while gaining exposure to large, dynamic clients across a variety of industries.

Key Responsibilities

• Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices
• Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring
• Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets
• Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise
• Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights
• Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies
• Facilitate knowledge-sharing of results, learnings, and insights with internal teams to drive continuous improvement
• Collaborate effectively with internal stakeholders across strategy, analytics, and account teams to support integrated media efforts
• Leverage emerging platform tools and AI-assisted capabilities (e.g., automated bidding, creative testing, and performance insights) where appropriate to enhance efficiency and optimization

Requirements & Tech Stack

• 6+ months of hands-on experience supporting paid social campaign development, management, or optimization
• Familiarity with major paid social platforms such as Meta (Facebook/Instagram), TikTok, and similar ecosystems
• Digital media operations or agency experience preferred
• Strong analytical and quantitative skills, with the ability to interpret performance data and identify meaningful insights
• Experience working within native platform tools or third-party technologies (e.g., APIs, reporting or activation tools)
• Proactive, resourceful, and intellectually curious, with the ability to work independently and collaboratively
• Strong organizational, communication, and time-management skills
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
• Bachelor’s degree preferred