Event Outreach Specialist

Parexel

About the Role

Entry-level individual contributor responsible for supporting the planning, coordination, and execution of commercial conferences, sales-led events, and roadshows on behalf of Parexel's MBD Inside Sales function. This role focuses on aligning with Marketing for corporate-sponsored events and partnering with Sales and Commercial stakeholders for sales-funded events.

Key Responsibilities

• Support the planning and coordination of corporate-sponsored, sales-funded, and sales-led conferences and events.
• Partner with Marketing to understand corporate-sponsored conference priorities, target audiences, messaging, and outreach support needs.
• Coordinate with Marketing on the creation, review, approval, and delivery of event-specific assets:
• Email copy
• Call scripts
• Social messaging
• One-pagers
• Landing pages
• Campaign materials
• Follow-up templates
• Partner with Sales and Commercial stakeholders to identify, prioritize, and support sales-funded or sales-led events.
• Support sales-led events and regional roadshows by defining target accounts, priority contacts, outreach objectives, and meeting goals.
• Maintain an up-to-date calendar of planned corporate-sponsored and sales/commercial-funded events, tracking key dates and deliverables.
• Liaise with event vendors and conference organizers to manage event-related logistics.
• Support the preparation and distribution of event-related materials and communications.
• Execute targeted pre-event outreach to biotech and pharmaceutical clients and prospects.
• Develop and maintain event-specific outreach messaging and flow sequences for pre-event, on-site, and post-event follow-up.
• Utilize commercial intelligence platforms including LinkedIn Sales Navigator, Zymewire, Citeline, and Pitchbook to identify and research target attendees and accounts.
• Leverage sales enablement platforms (e.g., Seismic, Highspot) and sales engagement automation tools (e.g., Gong Engage, SalesLoft) to support event-related outreach.
• Coordinate on-site engagement activities during events, supporting Inside Sales Representatives and Marketing partners.
• Support roadshow execution by coordinating attendee outreach, meeting confirmations, and client-facing schedules.
• Execute post-event follow-up outreach to attendees and prospects, logging interactions in Salesforce CRM.
• Support the development and execution of event-related email and campaign communications.
• Coordinate approval and version control of messaging and campaign assets with Marketing.
• Maintain accurate and up-to-date records of all event-related outreach activity, client interactions, and follow-up status in Salesforce CRM.
• Support the preparation of event performance reports and summaries.
• Support post-event and post-roadshow summaries capturing meetings scheduled, clients engaged, and next steps.
• Track and report on event outreach metrics including meetings scheduled and attendee engagement.
• Ensure event-related contact and account data is accurately captured and maintained in Salesforce CRM.
• Support the execution of event-driven outreach campaigns for corporate-sponsored conferences and sales/commercial-funded events.
• Create and support outreach campaigns for sales-led client events and roadshows.
• Coordinate event-related campaign activities across Inside Sales, Marketing, and Sales/Commercial teams.
• Create, document, and refine outreach flows by event stage, including recommended cadence, channel mix, and message themes.
• Provide administrative and coordination support for broader MBD Inside Sales campaign initiatives.
• Share feedback and observations from event outreach activities to inform campaign optimization.
• Collaborate with Marketing on corporate-sponsored event messaging and materials.
• Work closely with the Senior Manager, Global Commercial Operations and Enablement to align event outreach activities.
• Collaborate with regional MBD managers, Inside Sales Representatives, Sales/Commercial leaders, and account teams to coordinate event participation and outreach.
• Partner with Sales/Commercial leaders and account teams to support sales-led event and roadshow planning.
• Serve as the coordination point between MBD Inside Sales and Marketing for event asset creation.
• Communicate event meeting logistics, outreach plans, and performance updates to relevant internal stakeholders.
• Represent Parexel professionally in all client-facing interactions at industry events and conferences.

Requirements & Tech Stack

• LinkedIn Sales Navigator
• Zymewire
• Citeline
• Pitchbook
• Salesforce CRM
• Seismic (Sales enablement platform)
• Highspot (Sales enablement platform)
• Gong Engage (Sales engagement automation tool)
• SalesLoft (Sales engagement automation tool)

Qualifications

• Bachelor’s Degree or relevant work experience in pharmaceutical meeting planning.

Salary range $65 - 70K.