Senior Executive, Marketing

Role Summary

We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.

Key Responsibilities

• End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms.
• Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies.
• Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals.
• Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.
• Prepare weekly/monthly reports with insights and recommendations for continuous improvement.
• Support in A/B testing for creatives, audiences, landing pages, and bidding strategies.
• Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA.

Requirements & Tech Stack

• 2+ years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant).
• Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel).
• Certification in Meta/Google Ads is a plus.
• Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred.
• Strong understanding of campaign metrics, media planning, and optimization levers.
• Ability to identify trends, problems, and opportunities in campaign data and act on them quickly.
• Comfortable working in a fast-paced, target-driven environment.
• Strong communication skills with a collaborative approach to working with multiple teams.
• Well-versed with the latest digital marketing trends, platform updates, and emerging industry best practices.

Good to Have

• An interest in live events, entertainment, and experiential marketing; attendance at industry events and experiences will be appreciated.