DA & Creative Writer

About the Role

The DA & Creative Writer at Advertising PH, Mumbai will support concept development and execution for commercials and branded content. This full-time, on-site role in Mumbai involves crafting scripts, storylines and copy for advertising campaigns, as well as collaborating with directors, designers and producers to ensure creative consistency across all materials.

Key Responsibilities

• Crafting scripts, storylines and copy for advertising campaigns.
• Collaborating with directors, designers and producers.
• Researching client brands and audiences.
• Developing creative ideas.
• Writing and refining copy for various formats.
• Assisting with pre-production materials such as mood boards, decks and visual references.
• Participating in internal brainstorms.
• Incorporating feedback from clients.
• Maintaining clear documentation of creative assets and versions.

Qualifications

• Strong Writing and Creative Writing skills for scripting, copywriting and storytelling in advertising contexts.
• Web Content Writing and Research skills to create platform-appropriate content supported by audience and market insights.
• Effective Communication skills to collaborate with multidisciplinary teams and present ideas clearly to stakeholders.
• Ability to work on-site in Mumbai, manage multiple projects and meet tight deadlines in a fast-paced environment.
• Proficiency in basic presentation tools (e.g., Canva, PowerPoint, Keynote).
• Familiarity with visual storytelling and brand guidelines is preferred.
• Experience in advertising production or media, particularly in commercial and branded content, is highly beneficial.