Performance Marketer

About the Role

The Performance Marketer at Gopalak Farms will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display to drive customer acquisition and revenue growth. This is a full-time, on-site role based in Gurugram.

Key Responsibilities

• Planning, executing, and optimizing digital marketing campaigns.
• Setting up and managing paid campaigns.
• Tracking performance metrics.
• Analyzing data and preparing reports to inform marketing and business decisions.
• Collaborating closely with cross-functional teams to refine audience targeting, improve creatives and landing pages, and ensure consistency with brand positioning and goals.

Requirements & Tech Stack

• Strong skills in performance marketing, including paid search, paid social, and display advertising.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, ad platform dashboards).
• Experience with conversion rate optimization, A/B testing, and landing page optimization.
• Ability to collaborate with creative and content teams to align ad copies, visuals, and messaging with brand guidelines and campaign objectives.
• Strong numerical, analytical, and problem-solving skills with attention to detail and a data-driven approach.
• Excellent written and verbal communication skills.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Relevant certifications in digital marketing or performance marketing are a plus.
• Prior experience in e-commerce, consumer brands, or agribusiness marketing is beneficial.
• Comfort working in an on-site, fast-paced environment in Gurugram.