Freelance UI/UX Designer

About the Role

RiseUpp.com is seeking an experienced Freelance UI/UX Designer with proven expertise in D2C (Direct-to-Consumer) platforms. The ideal candidate understands consumer behavior, user journeys, conversion psychology, and how design drives business growth.

What You'll Work On

• Website UX Audit: Evaluate the existing RiseUpp website and identify usability issues, friction points, and conversion barriers.
• Homepage Redesign: Improve homepage structure, visual hierarchy, navigation, content presentation, and engagement.
• Mobile-First UX: Design seamless, intuitive experiences for mobile users.
• Programme Discovery: Improve search, filters, programme listings, comparisons, and recommendation journeys.
• Course Detail Pages: Optimize page layouts, information hierarchy, trust signals, and calls to action.
• Lead Conversion: Improve enquiry forms, WhatsApp chat, callback requests, and other lead-generation touchpoints.
• AI Recommendation Experience: Enhance user interaction with personalized programme recommendations.
• Conversion Rate Optimisation (CRO): Apply D2C best practices to improve engagement, lead generation, and conversion rates.
• UI Design & Prototyping: Create high-fidelity designs, interactive prototypes, and developer-ready Figma files.

Requirements & Tech Stack

• Proven experience designing D2C websites or consumer-facing digital products.
• Strong portfolio demonstrating successful UI/UX projects for D2C, e-commerce, or high-conversion consumer platforms.
• Deep understanding of customer journeys, conversion funnels, user psychology, and CRO.
• Expertise in Figma, wireframing, prototyping, and responsive design.
• Strong understanding of mobile-first design principles.
• Experience optimizing landing pages, product detail pages, and lead-generation journeys.
• Ability to simplify complex user experiences and information-heavy interfaces.
• Understanding of usability testing, heatmaps, analytics, and A/B testing.
• Ability to translate business objectives into practical, measurable design improvements.
• Experience collaborating with product, marketing, and engineering teams.

Preferred Experience

• Worked with fast-growing D2C brands or consumer internet startups.
• Redesigned websites that achieved measurable improvements in conversion rates or user engagement.
• Experience with marketplaces, comparison platforms, or large product catalogs.
• Understanding of SEO-friendly UX, performance optimization, and landing-page conversion.
• Experience designing AI-powered recommendations or personalized discovery experiences.

Expected Deliverables

• Comprehensive website UX audit with actionable recommendations.
• Prioritized improvement roadmap based on user impact and conversion potential.
• Updated user journeys and wireframes.
• High-fidelity, responsive UI designs in Figma.
• Interactive prototypes for key user journeys.
• Reusable design components and developer handoff documentation.
• Recommendations for usability testing and conversion improvement.

Engagement Details

• Role: Freelance UI/UX Designer – D2C Expert
• Engagement: Freelance / Project-Based
• Company: RiseUpp.com
• Industry: EdTech / Consumer Internet
• Project: Website UX Improvement, Redesign & Conversion Optimisation

Why Work With RiseUpp?

• Opportunity to redesign and improve a growing consumer-facing EdTech platform.
• Work on real-world UX challenges involving thousands of online education programs.
• Direct collaboration with the founding and product teams.
• Opportunity to influence product experience, customer engagement, and business growth.
• Potential for an ongoing freelance engagement based on project requirements and outcomes.