Influencer Marketing Coordinator

About the Role

The Influencer Marketing Coordinator is a full-time remote role responsible for supporting the planning, execution, and optimization of influencer campaigns across social media platforms.

Key Responsibilities

• Research and identify relevant influencers.
• Manage outreach and communication with influencers.
• Assist with negotiating influencer deliverables and timelines.
• Coordinate content calendars.
• Track campaign performance.
• Compile campaign reports.
• Ensure influencer content aligns with brand guidelines and compliance standards.
• Work closely with marketing, social media, and creative teams to streamline processes.
• Maintain accurate documentation.
• Help improve campaign effectiveness.
• Stay informed about influencer trends, platform updates, and best practices to support continuous refinement of the influencer strategy.

Requirements & Tech Stack

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Common marketing tools or dashboards

Qualifications

• Experience with influencer marketing, social media campaigns, and basic digital marketing concepts.
• Strong communication and relationship-building skills.
• Organizational and project management abilities, including managing timelines, deliverables, and campaign assets.
• Analytical skills to track performance metrics, interpret campaign data, and prepare concise reports.
• Attention to detail and adherence to brand guidelines, legal, and compliance requirements.
• Ability to work independently in a remote environment, manage priorities, and adapt in a fast-paced setting.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Previous experience in influencer coordination, social media management, or brand partnerships is preferred.