Business Development Assistant

About the Role

Reporting to Regional District Manager, the Business Development Assistant – off trade will play a crucial role in providing general guidance/suggestions on in-market advertising & promotion spends (without binding authority) in Indian Retail market. The role is responsible for building and facilitating the implementation of strategic plans for the region. The individual will be responsible for building relationships with key decision makers and key customers, based on a brand driven long term mind-set, while securing operational excellence and the highest level of execution. This team member shall be the eyes and ears of Edrington on the ground and would not only report the findings but would help guiding our distributor, maintaining the highest standards of compliance.

Key Responsibilities

• Drive sales, profitability, and market share growth across premium On Trade and Off Trade accounts.
• Build and maintain strong relationships with key retail, hospitality, and distributor partners.
• Develop channel-specific strategies to increase distribution, visibility, and premium portfolio mix.
• Identify and unlock growth opportunities through market analysis and consumer insights.
• Act as a brand ambassador, championing Edrington’s luxury brands, heritage, and values.
• Partner with distributor sales and leadership teams to deliver best-in-class execution.
• Lead impactful customer activations, promotions, menu listings, and brand experiences.
• Collaborate with marketing teams to successfully deliver launches, campaigns, and brand-building initiatives.
• Monitor sales performance, market trends, competitor activity, and investment ROI to drive continuous improvement.
• Provide forecasting, reporting, and commercial insights to support business planning and achieve growth targets.

Requirements & Tech Stack

• Commercially minded and customer-focused sales professional.
• Passionate about building strong relationships and acting as a proud ambassador for brands.
• Thrives in a fast-paced environment.
• Excellent negotiation, analytical, and organisational skills.
• Strong commercial awareness and financial acumen.
• Comfortable interpreting data, managing performance, and turning insights into action.
• Highly proficient with digital tools and systems.
• Ability to manage multiple priorities and administrative tasks effectively.
• Comfortable spending time on the road and has the flexibility to work varied hours when required.

Qualifications

• A degree-level qualification is advantageous.
• Energy, credibility, and a proactive approach to partnership management.