Executive

About the Role

The PPC Executive role is a full-time, on-site position based in Noida.

Key Responsibilities

• Plan, create, and manage pay-per-click (PPC) campaigns across platforms such as Google Ads, Microsoft Ads, and social media ad networks.
• Conduct keyword research.
• Set up and optimize ad groups.
• Monitor bids and budgets.
• Analyze campaign performance to improve ROI.
• Draft compelling ad copy.
• Coordinate with marketing and design teams for landing pages.
• Implement A/B tests to enhance conversion rates.
• Prepare regular reports.
• Track key performance metrics.
• Stay current with industry trends and platform updates.

Requirements & Tech Stack

• PPC and paid media skills, including campaign setup, keyword research, bid management, and conversion tracking.
• Proficiency with advertising platforms and tools such as Google Ads, Microsoft Ads, Google Analytics, and related reporting dashboards.
• Analytical and data interpretation skills to evaluate performance metrics, optimize campaigns, and present clear insights.
• Ability to write concise, persuasive ad copy and collaborate on landing page optimization for better quality scores and conversions.
• Understanding of digital marketing fundamentals, including SEO basics, remarketing, audience targeting, and funnel strategy.

Qualifications

• Relevant experience in PPC or performance marketing; agency or multi-brand experience is an advantage.
• Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience.
• Strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.
• Certifications in Google Ads or other major ad platforms are preferred.