Marketing Technology and UI/UX Intern

About the Role

The Marketing Technology and UI/UX Intern will combine technology problem-solving with UI/UX design. Under the guidance of Marketing, UX, and engineering team members, the intern will help evaluate tools, prototype digital experiences, and explore AI-assisted automation that improves marketing workflows and communicates Gentherm’s product technologies. The focus is on understanding a need, selecting a practical approach, and testing a usable solution.

Key Responsibilities

• Collaborate with Marketing, UX, engineering, and product teams to clarify technology needs, user goals, and constraints.
• Investigate existing tools and workflows before proposing new builds; compare approaches and recommend practical solutions based on usability, technical feasibility, and expected value.
• Map user journeys and workflow steps to identify opportunities to improve digital experiences or automate repetitive tasks.
• Design user interfaces for websites, digital tools, and product demonstrations, creating wireframes, high-fidelity screen designs, and interactive prototypes in Figma or similar tools.
• Build and refine functional prototypes using HTML, CSS, and JavaScript, with approved low-code and AI-assisted tools as appropriate.
• Explore approved AI tools to support prototyping and develop simple assistants or workflows; test outputs against defined project requirements.
• Assist with simple API integrations and data connections in approved prototype environments, with guidance from technical team members.
• Support small automation or dashboard projects that reduce manual work or make marketing information easier to use.
• Apply user-centered design and accessibility principles while maintaining established UX and brand standards.
• Support user research and usability testing, document findings, and refine solutions based on user and stakeholder feedback.
• Review and troubleshoot prototype code, including AI-generated code, and seek technical support for issues beyond current skill level.
• Translate product technology into clear interactive demonstrations, using interface animation or supporting visuals where they improve understanding.
• Document tool evaluations, setup steps, reusable components, and prototype limitations to support maintenance and handoff.
• Coordinate with IT and engineering on integration, data handling, and implementation requirements before a prototype moves into a live environment.
• Present recommendations and working prototypes, explain design and technology choices, and manage assigned tasks and deadlines.

Requirements & Tech Stack

• Must be currently enrolled in school and have finished their freshman year by the start of the internship program.
• Familiar with Microsoft products.
• Currently pursuing a degree, certificate, or related coursework in human-computer interaction, information systems, computer science, UX/UI or interaction design, digital technology, or a related discipline, with exposure to both design and technology.
• Portfolio or project examples demonstrating visual UI design and user-experience thinking, with a working demo or coursework showing basic technical prototyping; able to explain the problem, approach, and personal contribution.
• Working knowledge of Figma or similar interface design and prototyping tools.
• Foundational UI design skills, including visual hierarchy, typography, layout, color, responsive design, and consistent use of interface components.
• Basic understanding of HTML, CSS, and JavaScript, with the ability to read, modify, and troubleshoot simple code under guidance.
• Foundational understanding of user-centered design, interaction design, usability, and accessibility.
• Curiosity and initiative in investigating tools, learning unfamiliar technology, and breaking open-ended problems into manageable tasks.
• Interest in practical applications of AI and workflow automation, with a willingness to evaluate outputs rather than accept them without review.
• Ability to communicate design and technology decisions clearly, receive feedback, and collaborate effectively with multidisciplinary teams.
• Ability to organize assigned work, manage multiple priorities, and meet deadlines.

Location

• Able to be on-site 4 days a week (up to 5) at our facilities in Novi, Michigan.