AM

Key Responsibilities

• Determine video content before production.
• Transform complex financial topics, market trends, and platform data into high-performing video concepts, hooks, and content formats.
• Operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing.
• Format Development & Strategy:
• Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.
• Design and test distinct video formats, determining subject suitability for deep-dive breakdowns, story-driven narratives, or visual experiments.
• Define video titles, thumbnail concepts, and the first 30 seconds to ensure high click-through rates and early retention.
• Analyze video retention graphs, engagement metrics, and performance data to optimize winning concepts and discontinue failing ones.
• Narrative & Concept Frameworks:
• Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.
• Apply platform psychology to video structures to ensure complex financial topics remain clear, engaging, and simple for viewers.
• Identify breaking financial trends and translate them into ready-to-produce video concepts quickly.

Requirements & Tech Stack

• YouTube Platform Mastery: Deep understanding of YouTube mechanics, retention dynamics, packaging, and thumbnail design principles.
• Analytical Creativity: Ability to interpret audience retention drop-offs and CTR data, translating raw numbers into creative solutions.
• Finance / Market Interest: Strong curiosity about markets, personal finance, trading, or economics, with an instinct for what retail audiences care about.

Mindset To Succeed

• High Agency: Treat the channel as a personal product, proactively identifying and filling content gaps without waiting for briefs.
• Comfort with Ambiguity: Adapt quickly to shifting platform trends and seamlessly transition between different formats and angles.
• Idea Engine: Consistently generate a high volume of strong concepts and be willing to discard underperforming ideas.