Growth Marketer

About the Role

Benefiqs is hiring a Growth Marketer for a pre-launch app that helps Indian credit card holders earn more rewards. This is a results-oriented role where you will own key metrics such as waitlist signups before launch and paid subscriptions after launch, along with their associated costs. You will be responsible for channel selection, content strategy, and prioritizing your work. We encourage innovative and well-reasoned, unusual ideas.

Reporting Structure

• A short plan and your own targets in the first 7 days.
• Three numbers every Monday: new signups, cost per signup, and the share of signups that are real and engaged.

Compensation

• Base Fee: INR 50,000 a month, paid by monthly milestone.
• Performance Bonus: Linked to paid subscriptions that stay active. The bonus structure will be agreed upon before you start.
• Ad Spend: Separate and with a ceiling set before each phase.

Key Responsibilities

• Own and drive growth metrics including waitlist signups and paid subscriptions.
• Manage cost per signup and engagement rates.
• Select appropriate marketing channels and develop content strategies.
• Propose and execute innovative growth initiatives.

Requirements & Tech Stack

• Experience running paid campaigns on Meta or Google yourself.

Qualifications

• Proven experience running growth for a consumer product in India with demonstrable results.
• Fintech or personal finance experience is strongly preferred.
• Knowledge of card rewards (reward rates, fees, caps) is beneficial.
• Ability to ensure accuracy in all product claims before they go live.

To Apply

• Answer the five screening questions.
• Link two or three growth results, including your role, spend, and numbers.