Marketing Intern

About the Company

ZeTheta Algorithms Private Limited is a FinTech start-up developing innovative AI tools.

About the Role

Seeking a talented and motivated student intern for a Marketing Intern role. This opportunity is for a self-driven, creative, and analytically minded student with a passion for digital marketing, brand building, and financial services to gain practical exposure to marketing strategy and execution in a FinTech environment.

About the Internship

As a Marketing Intern, you will work on simulated and live projects involving digital marketing, content creation, brand strategy, campaign management, and market research. You will engage in multiple mini-projects across various functional areas of marketing, gaining practical exposure to the full marketing lifecycle in a fast-growing FinTech startup.

Key Responsibilities

• Digital Marketing and Social Media:
• Develop and execute social media content calendars across platforms including LinkedIn, Instagram, and Twitter.
• Create engaging posts, reels, and stories to grow brand awareness and audience engagement.
• Monitor social media metrics and prepare performance reports.
• Research and apply best practices in organic and paid digital marketing.
• Content Creation and Copywriting:
• Write compelling marketing copy for website pages, email campaigns, and social media.
• Develop blog posts, articles, and thought leadership content on FinTech and financial markets topics.
• Create marketing collateral including brochures, one-pagers, and presentation decks.
• Assist in producing video scripts and visual content briefs for designers.
• Campaign Management and Lead Generation:
• Design and execute end-to-end marketing campaigns targeting students, colleges, and employers.
• Develop lead generation strategies through digital channels, partnerships, and events.
• Track campaign performance using analytics tools and optimise for better results.
• Support outreach initiatives to colleges, placement cells, and student communities.
• Market Research and Competitive Analysis:
• Conduct market research on target audience segments including students, fresh graduates, and HR professionals.
• Analyse competitor positioning, messaging, and marketing strategies.
• Identify trends in EdTech, FinTech, and talent platforms to inform marketing strategy.
• Prepare research reports and insights to support business development decisions.
• Capstone Project:
• Design and execute a comprehensive marketing campaign including target audience research, messaging strategy, content creation, channel selection, campaign execution, and performance evaluation with recommendations.

What You Will Learn

• Practical exposure to digital marketing, content strategy, and brand management in a FinTech environment.
• Hands-on experience with social media platforms, email marketing tools, and analytics dashboards.
• Strong copywriting, creative thinking, and campaign execution skills.
• Market research methodologies and competitive intelligence techniques.
• Knowledge of AI applications in marketing and customer engagement.

Who Should Apply

• Student or fresh graduate from any academic discipline.
• Strong written communication and creative skills.
• Basic knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Interest in marketing, financial services, and technology.
• Willingness to self-learn and work in a fast-paced environment.

Internship Details

• Duration: Self-paced. Options of 15 days, 1 month, 2 months, 4 months, or 6 months.
• Type: Unpaid.

Application Process

• Join through online enrolment — simply submit your updated CV.
• No interview or assessment is conducted.
• All motivated early career talent are welcome.