Brand Strategist

About Bard & butter

Bard & butter is a creative collective focused on challenging conventional thinking around content and brand-building, rather than chasing algorithms and trends. The team is dedicated to cutting through noise with strong narrative, clear positioning, and a touch of irreverence. Work is driven by precision and purpose, with an emphasis on crafting ideas that are both thoughtful and effective. Bard & butter is building a content culture that values intellect over influence and meaningful ideas over superficial impressions, offering brand professionals a space to shape distinctive, idea-led work.

About the Role

The Brand Strategist will work on-site in Mumbai in a full-time capacity, collaborating closely with creative, content, and client teams to define and sharpen brand positioning across projects.

Key Responsibilities

• Conduct market and audience research.
• Analyze competitive landscapes.
• Translate insights into clear brand strategies, narratives, and frameworks.
• Develop brand platforms, tone of voice guidelines, messaging architectures, and creative briefs that guide campaigns and content across channels.
• Participate in strategy workshops, client presentations, and internal brainstorms, ensuring that every brand expression is aligned with the core idea and long-term vision.
• Monitor performance.
• Refine strategies based on results and feedback.
• Contribute to building Bard & butter’s broader thinking culture.

Qualifications & Skills

• Strong foundation in Brand Strategy and Brand Development, with experience turning insights into clear positioning and narratives.
• Practical experience in Branding and Brand Management, including working with visual and verbal identity systems across touchpoints.
• Excellent Communication skills, with the ability to present complex ideas simply and collaborate effectively with cross-functional teams.
• Ability to conduct and synthesize qualitative and quantitative research, understand cultural trends, and identify strategic opportunities.
• Proven experience in a strategy, planning, or brand-focused role within a creative, consulting, or marketing environment.
• Comfort working on-site in Mumbai in a fast-paced, ideas-driven setting, with strong organizational and time-management skills.
• F&B Background or Experience is mandatory.
• Bachelor’s degree in Marketing, Communications, Design, Psychology, Business, or a related field, or equivalent practical experience.
• Experience crafting narratives for digital-first brands, content-led campaigns, or creative collectives is an advantage.