Content Creator

About The Role

Knowfinity Academy LLP is seeking a dynamic Social Media & Video Content Strategist to drive high-impact, performance-oriented content across digital platforms. This role goes beyond traditional content creation — you’ll be responsible for end-to-end development of scroll-stopping, engagement-driven video content that supports brand growth, lead generation, and conversion goals. You’ll collaborate closely with marketing and product teams to align content strategy with business KPIs, leveraging data insights, platform trends, and audience behavior to continuously optimize performance.

Key Responsibilities

• Content Strategy & Ideation: Conduct trend analysis, audience research, and competitor benchmarking to develop platform-specific content strategies for Instagram Reels, YouTube Shorts, LinkedIn, and emerging platforms.
• Scriptwriting & Storytelling: Craft compelling, hook-first scripts for organic posts, UGC-style videos, founder-led content, and paid ad campaigns optimized for retention, CTR, and conversion.
• Production & Direction: Plan, shoot, and direct high-quality video content (talking heads, demos, testimonials, product highlights) using DSLR/mirrorless cameras or mobile setups.
• Editing & Post-Production: Edit videos using Adobe Premiere Pro, DaVinci Resolve, or CapCut; integrate subtitles, motion graphics, sound design, and platform-specific formatting.
• Performance Marketing Creatives: Build A/B testable ad creatives for Meta, Google, and LinkedIn Ads aligned with campaign objectives.
• Analytics & Optimization: Track engagement metrics (views, retention, CTR, conversions), run experiments (hooks, CTAs, formats), and iterate based on data-driven insights.
• Content Calendar & Workflow Management: Maintain and execute a weekly content roadmap, ensuring timely delivery and consistency across all channels.
• Collaboration: Partner with growth marketers, designers, and instructors to ensure brand consistency and strategic alignment.

Requirements & Tech Stack

• Proven experience creating scroll-stopping video content for Instagram, YouTube, and LinkedIn (portfolio required).
• Strong scriptwriting skills — especially for short-form, high-retention formats.
• Hands-on proficiency in video shooting (lighting, framing, audio) and editing (cutting, color grading, motion graphics).
• Experience optimizing content for performance marketing (lead gen, conversions, ROAS).
• Familiarity with analytics tools (Meta Business Suite, YouTube Analytics, Google Analytics) to measure and improve performance.
• Ability to work independently, meet tight deadlines, and adapt quickly to feedback.
• Strong communication skills and openness to iterative feedback.

Preferred Qualifications:

• Experience creating UGC-style or founder-led video content for ed-tech or online learning brands.
• Basic graphic design skills (Canva, Photoshop, or Figma) for social posts, overlays, and ad creatives.
• Familiarity with AI tools for script ideation, voiceovers, or automated editing.
• Understanding of funnel-based content strategy.
• Knowledge of SEO best practices for video.

Application Requirements

Please submit your updated resume, along with a portfolio or links to 3–5 representative video projects (including metrics/results if available). Highlight any campaigns where your content directly contributed to lead generation, engagement lift, or conversion improvement.