Network Performance Management

BMW Group

Gurugram, Haryana, India3h agovia LinkedIn

Location: Gurugram, India

About the Role

Lead retail performance, customer experience, and network-transformation programmes for the BMW and MINI dealer network in India. Convert BMW Group standards into measurable dealer-level actions across Sales and Aftersales.

Key Responsibilities

  • Retail Performance Management:
  • Steer the BMW RPM programme.
  • Manage dealer selection, health checks, target setting, coaching interventions, action plans, KPI monitoring, best-practice sharing, and alignment with Training.
  • Manage agencies, coaches, rollout plans, and programme budgets.
  • Mystery Shopping:
  • Lead national Sales assessments for customer journey.
  • Define methodology, appoint and govern the agency.
  • Ensure rollout quality, analyse findings, and maintain dashboards.
  • Convert gaps into corrective actions with dealers and internal functions.
  • Retail.NEXT and Process Transformation:
  • Review and standardise Sales and Service processes.
  • Support new retail formats and customer-facing roles (e.g., Product Genius, QCCM).
  • Define KPIs and coordinate pilots, capability building, and network implementation.
  • Retail Digitalisation:
  • Define digital requirements and implement approved tools across customer touchpoints.
  • Monitor adoption and Customer Connectivity Rate.
  • Identify gaps and coordinate dealer training and support.
  • Voice of Dealer and Network Engagement:
  • Manage survey participation, analysis, management reporting, and action tracking.
  • Drive engagement and recognition initiatives that reinforce accountability, collaboration, and a customer-centric performance culture.
  • Governance and Stakeholder Management:
  • Coordinate BMW India, BMW AG, BMW Financial Services India, dealers, and service providers.
  • Manage milestones, reporting, escalations, contracts, vendor performance, risks, and an annual programme budget of approximately INR 30 million.

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