Social Media Leasing & Marketing Associate

LV Collective

College Park, MD0–2 yrs25m agovia LinkedIn

About the Role

LV Collective is seeking a Social Media + Leasing Associate to join their leasing team. This role will involve managing and growing the company's Instagram and TikTok accounts.

Key Responsibilities

Social Media

  • Manage and monitor Landmark's social media channels (Instagram and TikTok) in accordance with the company's Social Media Strategy and Policies.
  • Develop and execute monthly social content calendars for social media accounts.
  • Publish unique, audience-specific content on social media channels to drive brand awareness and engagement.
  • Engage with followers on Instagram via comments, likes, and shares.
  • Work with the corporate video team to conceptualize and produce videos for social media and other digital platforms.
  • Maintain a consistent brand presence through appropriate brand colors, guidelines, and layouts for visuals.
  • Manage a weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition, and delivery.
  • Assist the Social Media Director with planning and coordinating lifestyle photoshoots.

Leasing & Resident Experience

  • Act as a brand ambassador, greeting prospective residents and providing tours.
  • Assist with lease applications and ensure a seamless process for future residents.
  • Utilize CRM to track leads, manage prospect interactions, and ensure a seamless leasing experience.
  • Deliver exceptional customer service to both current and prospective residents.
  • Assist with front desk operations, handling inquiries, answering calls, and responding to emails professionally and promptly.

Requirements & Tech Stack

  • Current college student in pursuit of a Bachelor’s degree, preferably in Marketing, Communications, Advertising, PR, Journalism, or related fields of study.
  • Experience managing a brand or influencer Instagram presence.
  • Passion for social media and content creation, ideally displayed through a strong personal social presence.
  • Strong grasp of major social media platforms including Instagram and TikTok.
  • Comfortable in front of the camera, for Instagram stories, reels, and TikTok.

Skills & Experience You Will Gain From This Position

  • Social Strategy
  • Content Calendar Creation
  • Social Content Creation
  • Copywriting
  • Video Editing
  • Brand Management
  • Social Analytics
  • Photoshoot Experience
  • Customer Service
  • Leasing and sales

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