Business Growth & Category Associate

About the Role

The Business Growth & Category Associate will work closely with the leadership team of one of the fastest-growing brands in the TMRW portfolio. This is a high-ownership, execution-focused role at the intersection of business strategy, growth, category, operations, data, and technology. The role will focus on identifying and executing key growth opportunities as the brand scales across its omnichannel ecosystem – Web, App, Marketplaces, and Offline. You will work on interesting, high-impact business problems while leveraging data, AI, automation, and new-age technology to make the brand faster, smarter, and more efficient.

Key Responsibilities

• Work closely with the leadership team on strategic growth priorities and translate them into actionable business initiatives.
• Drive business & category growth across Web, App, Marketplaces, and Offline channels.
• Identify new growth opportunities across categories, channels, customers, and geographies through structured analysis and business understanding.
• Own business performance tracking across key metrics including sales, conversion, category performance, inventory, margins, and profitability.
• Deep-dive into data to identify growth opportunities, operational gaps, and areas requiring intervention.
• Work on category initiatives including assortment, pricing, availability, inventory productivity, and new category opportunities.
• Work with cross-functional teams across category, growth, supply chain, tech, and operations to take initiatives from problem identification to on-ground execution.
• Identify opportunities to improve the Web & App business, including customer journeys, conversion, and merchandising.
• Leverage AI, technology, and automation to simplify processes, improve decision-making, and drive operating efficiencies.
• Build scalable dashboards, trackers, and operating processes to enable faster, data-backed decision-making.
• Drive projects end-to-end – from problem identification and analysis to execution and impact tracking.

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field; MBA/Master’s degree is a plus but not mandatory.
• Hands-on e-commerce experience is mandatory.
• Fashion/apparel experience is strongly preferred.
• Strong analytical ability with comfort working with large datasets and translating data into actionable business decisions.
• Strong understanding of e-commerce business metrics and operating levers.
• Prior experience owning and executing business/category/growth initiatives, with demonstrable impact on business outcomes.
• Hands-on, execution-oriented mindset with the ability to get into operational details and drive closure.
• Comfortable working in a fast-paced environment with multiple cross-functional stakeholders.
• High ownership, structured problem-solving ability, and attention to detail.