Founder’s Office, Growth

About the Role

We're looking for a growth-focused generalist to work directly with our Founder across three ventures. You'll design and run customer acquisition experiments, build and scale marketing channels, and own the growth metrics for each business. This role suits someone who enjoys moving fast, testing ideas, and seeing their work affect the business directly.

Key Responsibilities

• Customer Acquisition Experiments
• Design, launch, and analyze growth experiments across all three companies, such as new ad creatives, landing pages, referral programs, pricing offers, and partnerships.
• Run a structured experiment process: form a hypothesis, test quickly, measure results, then scale or drop the idea.
• Document learnings so successful experiments in one company can be reused in the others.
• Marketing Channels
• Build and manage paid channels (Meta Ads, Google Ads, LinkedIn) and organic channels (SEO, Instagram, LinkedIn, YouTube, WhatsApp, email).
• Identify and test new channels, including collaborations, influencer partnerships, college tie-ups, and community platforms.
• Work with designers, writers, and freelancers to produce campaign content on time.
• Manage marketing budgets and shift spend toward the best-performing channels.
• Growth Metrics and Reporting
• Set up tracking and dashboards for key metrics: leads, conversion rates, cost per acquisition (CAC), retention, and revenue.
• Prepare weekly growth reports for the Founder with clear insights and recommended next steps.
• Spot drop-offs in each funnel and work with the team to fix them.
• Company-Specific Growth Focus
• Digital Corridor: Generate qualified business leads, improve lead-to-client conversion, and build case studies and outreach campaigns that bring in new clients.
• The Columnist Forum: Grow the base of writers and readers, improve content reach and engagement, and build newsletter and community growth loops.
• Nextgen Pathways: Drive student and professional sign-ups through webinars, campus outreach, and digital campaigns, and improve the inquiry-to-enrollment conversion rate.
• Founder's Office Support
• Work on special growth projects assigned directly by the Founder.
• Coordinate across teams to make sure growth initiatives are executed on time.
• Research competitors and market trends to find new growth opportunities.

Requirements & Tech Stack

• Skills Required
• Hands-on knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
• Basic understanding of SEO, content marketing, and email or WhatsApp marketing.
• Strong Excel or Google Sheets skills for tracking metrics and building simple dashboards.
• An experimental, data-driven mindset that can turn numbers into decisions.
• Clear written and verbal communication in English and Hindi.
• Familiarity with tools like Canva, Notion, HubSpot or any CRM, and Mailchimp is a bonus.
• Personal Qualities
• A high sense of ownership and urgency.
• Comfort switching between three businesses and changing priorities.
• Curiosity about why users behave the way they do.

Qualifications

• Education
• A graduate degree in any discipline (BBA, B.Com, B.Tech, BA, BMM, or similar).
• An MBA in Marketing or Strategy is a plus but not mandatory.
• Experience
• 0–3 years in growth, digital marketing, performance marketing, or a startup role.
• Freshers with strong internships, personal projects, or a social media or content portfolio are welcome to apply.

Key Performance Indicators (First 6 Months)

• Number of growth experiments run per month, and how many succeeded.
• Monthly lead or user growth for each company.
• Reduction in cost per acquisition across paid channels.
• Improvement in funnel conversion rates.
• Timely, accurate weekly growth reports.

What We Offer

• Direct mentorship from the Founder and exposure to three different business models.
• A high level of responsibility early in your career.
• A fast learning curve across marketing, strategy, and operations.
• Compensation: As per Candidate