Marketing Intern (B2B SaaS, Content & SEO)

About ArcSetu

ArcSetu is an Indian software company that builds operations software for interior design and construction firms. Their product, Niti, manages firm operations from enquiry to final bill, including leads, BOQs, estimates, Gantt schedules, material requests, purchase orders, site inventory, approvals, running bills, and GST-ready accounts. Niti also features Niti Copilot, an AI assistant that answers questions and cites sources.

About the Role

This role will focus on communicating ArcSetu's story to interior designers, fit-out firms, contractors, and developers across India. You will collaborate with founders on content, SEO, social media, and launch campaigns, with direct visibility into how your work generates demo requests.

Key Responsibilities

• Plan and write posts for LinkedIn, Instagram, and YouTube covering site operations, BOQs, purchasing, GST, and project control.
• Create short product videos, screen recordings, and carousels demonstrating real Niti workflows (e.g., site request → purchase order → goods receipt).
• Write blog posts and landing page copy for arcsetu.com/niti, optimized for Google Search and AI search (ChatGPT, Gemini, Perplexity).
• Conduct keyword and competitor research for construction and interior project-management software.
• Interview customers and site teams to develop case studies and testimonials.
• Shoot or source on-site photos and videos during field visits.
• Build email newsletters and simple campaigns for leads.
• Research trade fairs, design events, and industry communities relevant to buyers.
• Track reach, website traffic, and demo sign-ups weekly, reporting on performance.

Requirements & Tech Stack

• Strong written English with the ability to explain technical ideas simply.
• A portfolio, blog, or social account showcasing writing or design work.
• Proficiency with Canva or Figma.
• Experience with basic video editing tools such as CapCut, Premiere, or similar.
• Curiosity about the practical aspects of construction and interior projects.
• Mass Communication, BBA, MBA Marketing, B.Des, B.Arch degree, or a degree in any field.

Qualifications

Good to have

• Basic SEO knowledge (Google Search Console, Google Analytics, keyword tools).
• Experience with B2B or SaaS content.
• Hindi writing skills for regional campaigns.
• Background or interest in architecture, interior design, or civil engineering.

Internship Details

• Stipend: ₹10,000 per month
• Pre-placement Offer (PPO) available for strong performers.
• Receive an internship certificate and letter of recommendation.
• Your published work will be credited to your name.
• Gain hands-on experience marketing an early-stage B2B SaaS product.
• Direct mentorship from the founders.
• Duration: 3 months
• Location: Hybrid (Pune office + site visits)
• Start Date: 16 November 2026