Content Strategist, Personal Branding

Role

Content Strategist - Personal Branding

About GrowEasy

GrowEasy helps businesses generate active, high-intent leads without requiring them to invest in advertising. The company uses its own ad budget across LinkedIn, Google Ads, and niche platforms to reach decision-makers who are actively searching for specific solutions. By focusing on ready-to-engage prospects, GrowEasy reduces the time and effort clients spend on cold outreach. The approach is designed to simplify lead generation, minimize hassle, and maximize conversion opportunities for growth-focused organizations.

About the Role

This is a full-time, on-site Content Strategist - Personal Branding role based in Noida. You will build and grow the LinkedIn personal brands of founders, CXOs, and senior professionals. You will work closely with clients and our marketing team to turn personal brands into a steady source of opportunities.

Key Responsibilities

• Auditing and optimizing LinkedIn profiles.
• Defining each client's positioning and content pillars.
• Ghostwriting posts and carousels in the client's voice.
• Planning content calendars.
• Tracking followers, engagement, and inbound leads.
• Refining strategy based on performance.

Requirements & Tech Stack

• Ability to develop and implement effective Content Strategy and Content Management approaches that align with business and lead-generation goals.
• Proven experience in LinkedIn personal branding: profile optimization, ghostwriting, and growing followers and engagement for founders or executives.
• Excellent Writing abilities, including clear, concise, and audience-focused communication.
• Experience collaborating with marketing, sales, and design teams to produce integrated content initiatives.
• Comfort with using analytics tools to track content performance and convert insights into actionable improvements.
• Background in B2B marketing or lead generation is an advantage.
• Strong organizational skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.