Search Engine Optimization Specialist
Criclive.in
Janakpuri, Delhi, India2h agovia LinkedIn
About the Role
Criclive.in is a dedicated cricket platform offering live commentary, features, articles, news, and a fan discussion page. The Search Engine Optimization Specialist will be responsible for improving Criclive.in’s search visibility and organic traffic through strategic, data-driven SEO efforts. This is a full-time, on-site role based in Janakpuri.
Key Responsibilities
- Conducting keyword research.
- Optimizing on-page elements.
- Performing regular SEO audits to identify technical and content-related issues.
- Managing link-building initiatives.
- Monitoring performance using web analytics tools.
- Providing actionable insights to enhance rankings and user engagement.
- Collaborating with content creators.
- Aligning SEO strategy with editorial plans.
- Tracking competitors.
- Staying current with search engine algorithm updates and best practices.
- Coordinating with the broader team to ensure SEO supports platform growth and audience engagement goals.
Requirements & Tech Stack
- Experience with SEO tools (e.g., Google Search Console, Google Analytics, keyword research platforms).
- Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.
Qualifications
- Strong skills in Keyword Research and On-Page SEO.
- Skills in performing comprehensive SEO Audits.
- Skills in Link Building to develop and maintain high-quality, relevant backlinks.
- Skills in Web Analytics to track traffic, user behavior, and SEO performance, and to generate clear, actionable reports.
- Strong analytical and problem-solving abilities, with attention to detail and accuracy.
- Effective communication skills and the ability to work collaboratively in an on-site team environment.
- Prior experience in sports or media websites is beneficial; a genuine interest in cricket is a plus.
- Relevant degree or certification in Marketing, Digital Marketing, IT, or a related field is preferred.