Social Media Strategist (Personal Branding)
UnderStand UPSC
Delhi, IndiaFresher4h agovia LinkedIn
About the Role
Seeking a Social Media Strategist to build a personal brand for the founder. This role requires someone who understands attention, storytelling, and internet culture to transform ideas into compelling content.
Key Responsibilities
- Turn ideas into execution without waiting for instructions.
Requirements & Tech Stack
- Crazy creative thinking
- High ownership and high agency
- Strong storytelling instincts
- Ability to execute ideas
Location: Delhi
How to Apply
Email [email protected] with:
- Reels, videos, carousels, or any creative work you have done.
- Your research on UnderStand UPSC and why personal branding matters for us.
- Your ideas for building our founder’s personal brand.
- Completion of a short assignment to understand your thinking.
Subject Line: Personal Branding Strategist | Your Name
Assignment Details
01 Understand the business
Research UnderStand UPSC and answer:
- What does UnderStand UPSC do, and who is its core audience?
- What differentiates the brand from other UPSC education platforms?
- What existing strengths, stories, proof points, or assets could be used to build a stronger public presence?
02 Why personal branding?
- Why should a founder in the UPSC education space invest in personal branding?
- What should the founder become known for, and why?
- How could a strong personal brand help the business beyond views and follower growth?
- Identify three opportunities or gaps you see in the current content landscape.
03 Show us your creativity
- Pitch five original reel ideas, including a hook and a short execution outline for each.
- Suggest two repeatable content series the founder could own.
- Share one unconventional idea that could help the founder stand out.
- Explain how you would adapt content for Instagram, YouTube, and LinkedIn.
04 Take Ownership
- What would your first 30 days look like?
- Which metrics would you track, and why?
- If the first 10 videos underperformed, what would you do next?
Submit in a concise form.