Project Associate (SEO)

About the Role

We are looking for a proactive and organised SEO Project Associate to coordinate SEO projects, manage client communication, track deliverables, and ensure smooth collaboration between SEO specialists, content writers, web developers, and other internal teams. The ideal candidate should have strong communication, project coordination, documentation, and follow-up skills, along with a working understanding of SEO processes and performance metrics.

Key Responsibilities

• Client Communication & Coordination
• Act as the primary coordination contact for assigned SEO clients.
• Collect client requirements, business objectives, target locations, website details, and SEO priorities.
• Coordinate onboarding, progress reviews, feedback meetings, and monthly review meetings.
• Respond to client queries within the same business day and promptly acknowledge urgent messages.
• Communicate project status, pending approvals, risks, and next steps clearly.
• SEO Project Management
• Prepare project plans with deliverables, deadlines, task owners, and dependencies.
• Coordinate SEO activities such as keyword research, competitor analysis, technical audits, on-page SEO, content optimisation, and local SEO.
• Track SEO recommendations through approval, implementation, and validation.
• Coordinate with SEO specialists, content writers, web developers, designers, and analytics teams.
• Monitor task progress and follow up on delays or pending requirements.
• Performance Monitoring & Reporting
• Coordinate the preparation and delivery of scheduled SEO performance reports.
• Track metrics such as organic clicks, impressions, CTR, average position, organic sessions, conversions, and keyword visibility where applicable.
• Ensure reports include completed activities, performance observations, pending issues, and next steps.
• Track action items from performance reviews and ensure timely follow-up.
• Documentation & Process Management
• Maintain project records in the approved project management system, including Zoho where applicable.
• Maintain onboarding documents, task trackers, SEO action plans, content plans, meeting minutes, issue trackers, and monthly reports.
• Share meeting minutes within two hours of meetings.
• Document client approvals, scope changes, technical dependencies, and project decisions.
• Ensure project information remains accurate, organised, and accessible to authorised team members.
• Quality Assurance & Risk Management
• Coordinate quality checks before deliverables are shared with clients.
• Track website fixes, metadata updates, content changes, redirects, indexing issues, and other SEO-related tasks.
• Identify project blockers, delayed implementations, missing approvals, and dependencies.
• Escalate critical website issues and significant organic-performance drops promptly.
• Ensure SEO recommendations are reviewed by the appropriate specialist before client communication.
• Client Satisfaction & Continuous Improvement
• Maintain proactive communication and ensure client expectations are managed effectively.
• Identify recurring operational issues and recommend improvements.
• Contribute at least one actionable improvement idea per client per month in collaboration with the SEO specialist.
• Stay updated on SEO workflows, tools, reporting practices, and search industry developments.

Requirements & Tech Stack

• Strong written and verbal communication skills.
• Good organisational, coordination, and time-management skills.
• Working knowledge of SEO concepts, including keyword research, on-page SEO, technical SEO, content optimisation, and SEO reporting.
• Ability to manage multiple projects, deadlines, and stakeholders.
• Strong documentation and follow-up discipline.
• Analytical thinking and problem-solving ability.
• Familiarity with project management tools such as Zoho Projects or similar platforms.
• Working knowledge of Google Search Console, Google Analytics 4, or SEO reporting tools is an advantage.
• Ability to collaborate effectively with technical and non-technical teams.

Key Performance Indicators (KPIs)

• On-time delivery: Minimum 95% of agreed deliverables completed within deadlines.
• Reporting compliance: 100% of scheduled reports delivered on time.
• Documentation compliance: 100% of important decisions, approvals, and project updates documented.
• Client communication: Same-business-day response standard.
• Task tracking: All agreed actions assigned an owner and due date and tracked through closure.
• Issue management: At least 90% of routine coordination issues resolved without senior escalation.
• Improvement initiatives: At least one actionable improvement idea per client per month.

Ideal Candidate Profile

The ideal candidate is detail-oriented, proactive, accountable, and comfortable coordinating multiple client projects simultaneously. They should be able to identify blockers early, follow up consistently, communicate professionally, and ensure SEO specialists can focus on strategic and technical execution.