Email Marketing Specialist

About the Role

Manage end-to-end B2B cold email campaigns for multiple client accounts, focusing on lead generation and client success.

Key Responsibilities

• Plan, launch, manage, and optimize B2B cold email campaigns.
• Identify Ideal Customer Profiles (ICPs) and research decision-makers.
• Build targeted prospect databases using Apollo, LinkedIn Sales Navigator, and other tools.
• Set up and manage domains, mailboxes, SPF, DKIM, DMARC, email warm-up, and sending limits.
• Develop personalized email sequences, follow-up strategies, and signal-based outreach.
• Execute pre-event, during-event, and post-event campaigns, as well as LinkedIn engagement strategies.
• Create compelling cold email copy and test subject lines and CTAs.
• Continuously optimize campaigns for positive replies and conversions.
• Manage prospect responses and qualify interested leads.
• Coordinate follow-ups to generate qualified sales meetings.
• Track campaign KPIs and prepare weekly and monthly performance reports.
• Maintain accurate lead records in HubSpot, Pipedrive, or similar CRMs.
• Collaborate with internal teams and clients to understand objectives and ensure timely execution.
• Proactively recommend campaign improvements.

Requirements & Tech Stack

• Hands-on expertise in Apollo, Smartlead, Instantly, email verification, and deliverability.
• Knowledge of CAN-SPAM and GDPR compliance.
• Experience with HubSpot, Pipedrive, or similar CRMs.

Qualifications

• 15+ years of experience in B2B cold email marketing or outbound lead generation.
• Preferred: 25 years of hands-on experience in B2B cold email marketing and lead generation, preferably in an agency environment.
• Strong knowledge of email deliverability, domain setup, SPF, DKIM, DMARC, and mailbox management.
• Proficiency with Apollo.io, Smartlead, Instantly, LinkedIn Sales Navigator, and email verification tools.
• Ability to independently manage end-to-end campaigns.
• Strong analytical, communication, and problem-solving skills.
• Focus on generating qualified leads and booked sales meetings.