Mass Communication Expert / Intern

About the Role

We are seeking an individual who is passionate about engaging with people and driving habit change, specifically concerning waste segregation and home composting. This is a community-facing role focused on solid waste management through Information, Education, and Communication (IEC) and Behaviour Change Communication (BCC) projects. The role involves significant time spent in community settings, explaining the importance of segregation, demonstrating home composting, and facilitating citizen adoption of these practices.

Key Responsibilities

• Public Engagement & Training:
• Speak at public gatherings, ward meetings, and government events on waste segregation and its importance.
• Conduct hands-on home composting demonstrations and training sessions.
• Simplify waste management concepts for everyday citizens.
• Build awareness on waste segregation and its significance.
• Foster understanding of civic sense and community responsibility for cleanliness.
• Assist households in moving from awareness to consistent daily practice and encouraging neighbours.
• Use relatable, local examples to illustrate the impact of waste management.
• Campaign Planning & Execution:
• Plan and lead IEC/BCC campaigns at ward level, government events, and public spots.
• Design daily/weekly awareness drive plans and adapt them based on feedback.
• Track campaign reach and effectiveness, and adjust strategies as needed.
• Local Relationship Building:
• Identify and build working relationships with ward-level local leaders (councillors, RWA heads, community influencers).
• Leverage these relationships to build campaign credibility.
• Liaise with government officials for event approvals, logistics, and coordination.
• Team & People Management:
• Train ground teams on segregation, composting, and communication techniques.
• Handle citizen disputes or resistance at the ground level with patience and problem-solving.
• Motivate the team for sustained field campaign efforts.
• Documentation & Reporting:
• Maintain daily/weekly activity reports of field visits, training sessions, and campaigns.
• Prepare presentations and reports for internal review and government stakeholders.
• Document best practices for replication.

Requirements & Tech Stack

• Strong communication skills, confident in public speaking and one-on-one conversations.
• Fluency in Gujarati (spoken and conversational) is essential.
• Working proficiency in Hindi/English.
• Genuine interest in environmental issues, cleaner localities, and sustainable habits.
• Ability to connect waste segregation to everyday civic sense in a personal, non-preachy manner.
• Comfort with public speaking and large, unfamiliar crowds.
• Good report-writing skills.
• Working knowledge of MS Office / Google Slides for presentations.
• Ability to think on one's feet and de-escalate disagreements.
• Self-driven and comfortable working primarily on the ground.

Qualifications

• Prior experience in community mobilization, social work, or field campaigns is a strong plus.
• Prior exposure to environment, sustainability, or waste management is a plus, not mandatory.
• Prior experience working with government departments or on government-funded projects is good to have.
• Basic understanding of composting techniques or urban local body (ULB) functioning is good to have.