Google ads expert

About the Role

This is a full-time, on-site role for a Google Ads Expert based in Navi Mumbai. The Google Ads Expert will plan, create, and optimize Google Ads campaigns across Search, Display, Video, and other formats to meet performance and ROI targets.

Key Responsibilities

• Plan, create, and optimize Google Ads campaigns.
• Conduct keyword research.
• Write and test ad copy.
• Set up audience targeting.
• Manage bidding strategies.
• Monitor campaign performance using Google Analytics and other reporting tools.
• Analyze data and prepare performance reports.
• Recommend improvements for campaign effectiveness.
• Collaborate with sales, marketing, and client-facing teams to align campaigns with business objectives.
• Stay current with Google Ads best practices, platform updates, and industry trends.

Requirements & Tech Stack

• Strong expertise in Google Ads campaign management, including Search, Display, and Video advertising.
• Proficiency in keyword research, ad copy creation, A/B testing, and audience segmentation.
• Experience with performance tracking and analytics tools (e.g., Google Analytics, Google Tag Manager, reporting dashboards).
• Solid understanding of digital marketing concepts such as conversion optimization, landing page best practices, and remarketing.
• Ability to interpret data, generate insights, and present clear performance reports to stakeholders.
• Effective communication and collaboration skills.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.

Qualifications

• Relevant certification in Google Ads or Google Marketing Platform is highly beneficial.
• Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience.
• Prior experience in an outsourcing, BPO, or performance-driven digital marketing environment is an advantage.