Digital Marketing And Shopify Executive

About the Role

Karuka is a purpose-driven brand dedicated to showcasing authentic, high-quality handmade products that preserve centuries-old craftsmanship and cultural heritage. Supported by the Ashray Foundation, Karuka connects rural artisans with modern markets, creating sustainable livelihoods and fair opportunities. The organization emphasizes genuine craftsmanship, direct empowerment of grassroots artisans, and socially responsible growth. Team members contribute to a mission where every product sold supports a community and keeps the soul of Indian art alive.

This is a full-time, on-site role based in Pune City for a Digital Marketing and Shopify Executive.

Key Responsibilities

• Managing and optimizing the brand’s Shopify store, including product listings, merchandising, site content, and basic troubleshooting.
• Planning and executing digital marketing campaigns across social media and other online channels to drive traffic, engagement, and conversions.
• Monitoring web analytics, tracking campaign performance, and preparing reports to inform marketing strategy.
• Coordinating with creative and operations teams to ensure consistent brand messaging, timely updates of promotions, and an excellent online shopping experience for customers.

Requirements & Tech Stack

• Experience managing Shopify or similar e-commerce platforms, including product uploads, inventory updates, and basic store configuration.
• Understanding of SEO principles, paid advertising (e.g., Meta, Google Ads), and content creation for digital channels.

Qualifications

• Strong Social Media Marketing and Online Marketing skills for planning and executing campaigns.
• Digital Marketing and Web Analytics skills to optimize performance and measure results.
• Clear and professional Communication skills for collaborating with internal teams and engaging with customers.
• Ability to work on-site in Pune City, manage multiple tasks, and meet deadlines in a fast-moving environment.
• Relevant education in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Interest in handcrafted products, social impact, and supporting artisan communities is highly beneficial.