Digital Marketing Executive

About the Role

Logistix Tech Solutions is seeking an energetic, self-driven, and results-oriented Digital Marketing Executive to promote software solutions and traditional, natural, and handmade consumer products across India. The role focuses on performance marketing and digital growth, aiming to generate qualified business leads, support online sales, improve digital visibility, and expand customer reach.

Key Responsibilities

Paid Campaigns on Meta, Google, and LinkedIn

• Plan, launch, manage, and optimize lead-generation campaigns end to end, including audience targeting, creative, copy, budget, bidding, and conversion tracking.
• Run weekly A/B tests across hooks, creatives, audiences, offers, and landing pages.
• Optimize campaigns for demos booked and lead quality, not just clicks, impressions, or form submissions.
• Manage the monthly advertising budget responsibly, with clear visibility into spend, cost per demo, lead quality, and results.
• Develop targeted campaigns for different customer segments, locations, and product categories.
• Generate B2B leads for hotel, canteen, and tiffin software solutions while using suitable approaches for traditional and handmade consumer products.

Creatives and Short-Form Video

• Design ad creatives, carousels, social posts, and promotional assets in Canva.
• Edit short-form reels and video advertisements in CapCut.
• Turn product features into clear, engaging, scroll-stopping content for SMB owners.
• Create product presentations, digital brochures, promotional content, email content, and social media assets.
• Communicate the story, authenticity, benefits, and value of handmade, natural, and traditionally made products.

Website and Landing Pages

• Build, update, and improve campaign landing pages.
• Keep website content current, fast, user-friendly, and conversion-focused.
• Improve product pages, listings, messaging, and calls to action to increase enquiries and conversions.
• Monitor website performance and identify opportunities to improve user journeys.

SEO and Organic Growth

• Conduct keyword research for high-intent SaaS, software, SMB, and consumer-product searches.
• Manage on-page SEO, content optimization, technical health checks, and content briefs for blogs and website pages.
• Improve website visibility through keyword optimization and relevant content.
• Grow organic traffic and inbound demo requests month on month.
• Monitor Google Search Console and identify opportunities for organic growth.

Social Media Marketing

• Own and maintain the content calendar for Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Create and publish regular posts, product promotions, reels, educational content, and customer-focused campaigns.
• Build an audience of SMB owners through educational, useful, and trust-building content.
• Increase brand awareness, reach, engagement, enquiries, and website traffic.

Email and WhatsApp Campaigns

• Support campaigns on the company’s own automation platform.
• Plan campaign segments, offers, messaging, and copy.
• Use email and WhatsApp campaigns to support lead nurturing, customer engagement, and conversions.

Lead Management and Market Research

• Identify and reach potential customers across India.
• Research market segments, competitors, customer needs, and digital marketing opportunities.
• Identify potential customers such as hotels, restaurants, corporate canteens, factories, offices, caterers, tiffin service providers, and SMB owners.
• Track leads and coordinate with the sales team for follow-up and conversion.

Requirements & Tech Stack

• Performance Marketing: Management of digital acquisition across Meta, Google, and LinkedIn.
• Creative Production: Use of Canva for ad creatives, social posts, and promotional assets.
• Video Editing: Use of CapCut for short-form reels and video advertisements.
• SEO Tools: Familiarity with Google Search Console.
• Analytics & Reporting: Tracking performance through relevant analytics and reporting tools.
• Automation Platform: Experience supporting campaigns on an automation platform.

Qualifications

• Energetic, self-driven, and results-oriented.
• Ability to generate qualified business leads.
• Skills in paid lead-generation campaigns that produce qualified demos and business opportunities.
• Experience in content and conversion optimization.
• Ability to track performance through analytics and reporting tools and explain campaign outcomes using data.
• Experience in market research and identifying target audiences.
• Coordination with sales teams for lead follow-up.