Associate Digital Marketing

About the Role

Simbott is seeking a Digital Marketing Executive responsible for building brand awareness, managing online presence, and executing digital campaigns. The ideal candidate will be creative, analytical, and capable of handling end-to-end digital marketing activities.

Key Responsibilities

• Develop and execute digital marketing strategies across LinkedIn, YouTube, and other platforms.
• Create and manage content including social media posts, blogs, videos, case studies, and product content.
• Manage and optimize social media accounts for brand growth and engagement.
• Track campaign performance and optimize based on CTR, CPC, engagement, and conversions.
• Maintain a content calendar and ensure consistent brand messaging.
• Identify, connect with, and coordinate freelancers/agencies for product photography, videography, video editing, graphic design, and other marketing requirements.
• Coordinate with freelancers to ensure timely delivery of marketing creatives and videos.
• Plan and coordinate product shoots, company shoots, project videos, and other marketing content.
• Coordinate with internal sales, product, and design teams to create relevant content for LinkedIn and other platforms.
• Ensure approved content is scheduled and published consistently across social media platforms.

Requirements & Tech Stack

• Strong content creation and copywriting skills.
• Knowledge of SEO, SEM, social media marketing, and analytics tools.
• Familiarity with Canva, Adobe Suite, or similar tools.
• Understanding of paid advertising and campaign optimization.
• Good communication, coordination, and vendor/freelancer management skills.
• Creative, proactive, and detail-oriented.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.