Specification Sales
Formica India
About the Role
The A&D (Architects & Designers) Sales role at Formica India is a full-time, on-site position based in Mumbai.
Key Responsibilities
- Develop and maintain strong relationships with architects, interior designers, and specifiers to promote Formica’s surfacing solutions.
- Conduct product presentations and support design discussions.
- Ensure Formica products are specified in commercial and residential projects.
- Coordinate with internal teams to manage project pipelines.
- Provide technical and aesthetic guidance on product selection.
- Track market trends within the architecture and design community.
- Achieve sales targets.
- Maintain accurate records of client interactions.
- Represent Formica India at industry events and meetings.
Requirements & Tech Stack
- Familiarity in use of digital tools, CRM systems, and design platforms.
- Knowledge of local market dynamics in Mumbai and surrounding regions.
- Willingness to travel within the territory as needed.
Qualifications
- Strong foundation in Architecture and Architectural Design, with the ability to understand design intent and translate it into product specifications.
- Proficiency in Project Management, including planning, coordination, and follow-through on specification-driven sales opportunities.
- Proven experience in B2B sales or specification sales within building materials, surfaces, or related industries.
- Strong communication, presentation, and negotiation skills, with the ability to engage professionally with architects and designers.
- Ability to work independently, manage a territory, and collaborate effectively with cross-functional teams.
- Bachelor’s degree in business administration, Marketing, Civil Engineering, Architecture, or a related field.
- Regular MBA is a must.

