Branch Manager, Home Care

About the Role

The Branch Director will be responsible for launching, developing, and leading CareOne Senior Care's Ann Arbor market. This is a unique opportunity for a motivated professional who wants to build a business within an established and respected organization. The primary objective is to build a successful, profitable, and sustainable home care branch through strategic business development, exceptional client relationships, and strong local leadership.

Key Responsibilities

Business Development & Market Growth

• Develop and execute a comprehensive business development strategy for the Ann Arbor and Washtenaw County market.
• Establish and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, senior living communities, physicians, elder law attorneys, and other healthcare professionals.
• Identify new referral opportunities and strategic partnerships.
• Conduct consistent in-person outreach, networking, presentations, and community engagement activities.
• Build and maintain a productive referral pipeline.
• Convert qualified referrals into new clients.
• Develop and implement strategies to achieve monthly, quarterly, and annual revenue and service-hour goals.
• Represent CareOne Senior Care professionally throughout the community.

Branch Leadership & Financial Performance

• Take ownership of branch growth, performance, and overall success.
• Develop and execute an annual branch business plan.
• Monitor key performance indicators, including referrals, assessments, new client conversions, billable hours, client retention, and profitability.
• Manage local business development activities within established budgets.
• Identify opportunities to improve efficiency, service quality, and financial performance.
• Participate in regular performance reviews with executive leadership.
• Establish a positive, accountable, service-oriented branch culture.
• Support the development and leadership of future branch team members.

Client Development & Relationship Management

• Conduct initial client consultations and assessments.
• Educate prospective clients and families about CareOne's services.
• Collaborate with centralized intake and care coordination teams to ensure timely client onboarding.
• Develop trusted relationships with clients and families.
• Maintain oversight of the local client experience and satisfaction.
• Identify opportunities to expand services and strengthen client retention.
• Ensure CareOne's standards for compassionate, high-quality care are consistently maintained.

Caregiver & Team Leadership

• Collaborate with centralized HR and recruiting teams to identify local caregiver staffing needs.
• Support caregiver recruitment through community relationships and local networking.
• Participate in caregiver orientations, introductions, and relationship-building activities.
• Foster a positive and supportive environment that promotes caregiver engagement and retention.
• Work closely with centralized scheduling and operations to address local service challenges.
• Lead and support future Client Care Manager and other branch personnel.
• Promote CareOne's values, accountability, teamwork, and commitment to exceptional care.

Community Presence & Brand Development

• Establish CareOne Senior Care as a recognized and trusted home care provider in Washtenaw County.
• Participate in professional associations, networking organizations, community events, and educational opportunities.
• Deliver presentations to referral partners, professionals, and community groups.
• Collaborate with corporate marketing to develop local campaigns and outreach initiatives.
• Identify opportunities to promote specialized programs.

Centralized Corporate Support

The Branch Director will be supported by CareOne Senior Care's established corporate team, including:

• Caregiver recruiting and human resources
• Payroll and billing
• Scheduling and staffing coordination
• Incoming phone calls and intake support
• Compliance and administrative functions
• Marketing materials and brand management
• Technology and operational systems
• Financial reporting and executive guidance

Qualifications

Required

• Demonstrated success in business development, outside sales, relationship management, or territory growth.
• Strong leadership, organizational, and communication skills.
• Proven ability to develop professional relationships and generate new business.
• Entrepreneurial mindset with a high degree of initiative, accountability, and personal ownership.
• Ability to work independently while collaborating with a larger organization.
• Strong problem-solving skills and sound business judgment.
• Comfortable working with measurable performance goals and financial objectives.
• Valid driver's license, reliable transportation, and ability to travel throughout the assigned territory.
• Proficiency with business technology, CRM systems, and Microsoft Office applications.

Preferred

• Experience in home care, healthcare, senior living, hospice, rehabilitation, or related service industries.
• Existing professional relationships within Ann Arbor and Washtenaw County.
• Experience launching or growing a new business territory.
• Experience managing employees or leading a team.
• Familiarity with private-pay home care, long-term care insurance, Veterans' benefits, or community-based senior services.
• Prior home care management experience is preferred but not required.

Compensation & Benefits

• $60,000 - $70,000 annual base salary
• Monthly vehicle allowance
• Performance-based incentive opportunities tied to branch growth and profitability
• Company-sponsored benefits in accordance with CareOne policies
• Paid time off
• Established corporate operational and administrative support
• Professional development and leadership opportunities
• Opportunity to build and lead a growing branch within an established organization