Sales Intern (SQL/SAL Generation)

Role: Sales Intern (SQL/SAL Generation)

About FocusRealm

FocusRealm is a pre-launch B2B SaaS startup building an SOP and staff-training platform for the Indian hospitality industry. We work directly with hotel founders, General Managers, and operations heads, building our go-to-market engine from the ground up.

The Role

You'll be at the forefront of our outbound sales efforts. You'll connect with hotel decision-makers, introduce FocusRealm, qualify their interest, and generate Sales Qualified Leads (SQLs) for the founding and sales team. This role is designed for someone who wants hands-on experience in B2B SaaS sales, lead qualification, and pipeline development within an early-stage startup. Your performance will be evaluated based on the quality of leads generated rather than just the number of calls made.

Key Responsibilities

• Make 25–30 cold calls daily to hotel prospects from prepared target lists, including independent hotels, chains, resorts, and hostels across India.
• Identify and connect with decision-makers such as General Managers, F&B heads, operations leads, and hotel founders.
• Qualify prospects based on FocusRealm's Ideal Customer Profile (ICP) and their potential interest in the platform.
• Generate SQLs and hand them over to the sales team for follow-up and further action.
• Help arrange discovery meetings with qualified prospects.
• Maintain accurate records of conversations, objections, lead status, and follow-up requirements in the CRM.
• Refine call scripts, pitches, and objection-handling strategies based on real conversations.
• Share a daily report covering calls made, successful connects, qualified leads, meetings booked, and notable objections.

Working Hours

• Daily commitment: 2–3 hours.
• Working days: Monday to Friday.
• Daily target: 25–30 cold calls.
• Schedule: A consistent morning working window, to be confirmed at the time of the offer.
• Weekends off.

Compensation

Performance-based incentives:

• ₹500 for every 10 approved SQLs that meet FocusRealm's qualification criteria, are accepted by the sales team, and are considered actionable for follow-up.
• Incentives will be calculated in batches of 10 approved SQLs.
• Leads must meet the agreed qualification criteria and be accepted by the sales team to count towards the incentive.
• Duplicate, incomplete, irrelevant, or unqualified leads will not count towards the incentive.

Qualifications

• Currently pursuing or recently completed a Bachelor's or Master's degree in any discipline.
• Comfortable speaking with new people and making cold calls.
• Clear spoken English and Hindi; knowledge of an additional Indian language is a plus.
• Coachable, resilient, and self-directed.
• Interested in B2B sales, SaaS, business development, or the hospitality industry.
• Own laptop, reliable internet connection, a quiet workspace, and a working phone or headset.

Bonus Points

• Previous cold-calling, tele-calling, sales, or business development experience.
• Exposure to the hospitality industry.
• Familiarity with HubSpot, Apollo, LinkedIn Sales Navigator, or Google Workspace.

What You'll Take Away

• Practical experience generating and qualifying B2B sales leads.
• Hands-on exposure to sales fundamentals, including ICP identification, lead qualification, pipeline management, and discovery.
• Direct interaction with the Founder's Office and exposure to how an early-stage SaaS startup builds its go-to-market strategy.
• A certificate of completion and a Letter of Recommendation for interns who meet the defined performance and contribution criteria.
• First right of consideration for a paid role after the internship for top performers, subject to business requirements.