Influencer operations & content executives

About the Role

URPopular is looking for a highly execution-oriented Influencer Operations & Content Executive who can manage influencer programs as well as coordinate content, video production, events, and digital content initiatives for clients. This is a hands-on role for someone who enjoys working with creators, coordinating multiple moving pieces, and getting things executed from start to finish.

Key Responsibilities

• Influencer Discovery & Activation: Search and identify relevant influencers across Instagram, YouTube and other platforms based on client requirements; reach out to creators at scale and build an active creator pipeline.
• Affiliate Influencer Onboarding: Contact, negotiate with and onboard a large number of influencers onto affiliate and performance-based influencer programs for clients. Continuously expand and manage these creator communities.
• Influencer Program Management: Coordinate campaigns from onboarding to execution, including briefs, communication, content timelines, approvals, tracking, links, deliverables and campaign reporting.
• Creator Relationship Management: Maintain regular communication with influencers, solve execution issues and ensure creators remain active and engaged with ongoing programs.
• Content Operations: Coordinate scripts, concepts, shoots, edits, approvals and publishing of videos/content for clients and URPopular initiatives.
• Video & Production Coordination: Work with creators, videographers, editors, designers and internal teams to ensure shoots and productions are completed on time.
• Event Operations: Support and coordinate influencer events, brand activations, shoots and on-ground production requirements.
• YouTube Channel Operations: Work with internal staff and external creators to launch and operate YouTube channels, including creator coordination, content planning, production scheduling and publishing.
• Team Coordination: Work with other executives, interns, creators and production partners to ensure campaigns and content projects move smoothly.
• Execution & Tracking: Maintain trackers and ensure every creator, video, campaign, production and client deliverable is followed through until completion.

Requirements & Tech Stack

• Fast, organised, highly proactive and comfortable with constant follow-ups.
• Enjoys speaking with creators, searching for influencers, coordinating shoots and handling multiple projects simultaneously.
• Strong communication skills.
• Good internet research ability.
• Comfort with Google Sheets/Excel.

Qualifications

• Experience in influencer marketing, creator management, social media, content production, video production or event operations will be preferred.

Salary: ₹25,000-₹30,000 per month, depending on experience and capabilities.