Social Media Executive''

Social Media Executive

Key Responsibilities

• Manage social media platforms for a brand or organization.
• Analyze social media metrics to optimize campaigns.
• Plan and manage a content calendar for posting on social media, create engaging visuals, videos; capture event content when needed.
• Publish posts while maintaining brand tone and consistency.
• Create and schedule engaging content.
• Monitor user interactions and respond promptly.
• Maintain consistency in brand tone and messaging across all platforms.
• Run targeted paid ad campaigns.
• Collaborate with Operation, marketing and creative teams.

Requirements & Tech Stack

• Previously worked in an agency or in-house environment.
• Proficient in all major social media platforms (Instagram, LinkedIn, Twitter(X), etc.)
• Quality of writing engaging captions or crafting a content calendar.
• Strong content creation and copywriting skills.
• Good knowledge of ad management and tools like Meta Business Suite, Later, Hoot suite, Buffer, or similar.
• Analytical skills to interpret engagement data and campaign performance.