Market Research Analyst with AI Skills

About the Role

Ansrsource is seeking a freelance Subject Matter Expert (SME) with expertise in Market Research and AI Skills to assist in developing an entry-level Professional Certificate in Market Research Analyst with AI Skills. This program will cover the complete market research lifecycle.

Key Responsibilities

• Review course content, scripts, activities, assessments, and projects for accuracy, relevance, and industry alignment.
• Provide SME feedback and recommendations to enhance learning content.
• Validate concepts including survey and questionnaire design, sampling, data collection, statistical analysis, qualitative research, market research, competitive intelligence, and customer behavior.
• Review and contribute to content on AI-assisted research and GenAI workflows, including AI text analytics and validation of AI-generated insights.
• Review practical exercises and portfolio projects such as consumer preference research, segmentation and persona studies, survey templates, open-ended response analysis, and product concept testing.
• Support the learning team in aligning content with real-world market research practices.
• Demonstrate SurveyMonkey and relevant AI tools via narrated screencasts.
• Share authentic industry examples and practical experiences.
• Record end-of-course video content for a global audience.

Requirements & Tech Stack

• Practical experience in market research, consumer insights, business research, data analysis, or a related field.
• Hands-on experience with SurveyMonkey is mandatory.
• Strong working knowledge of SurveyMonkey Audience, SurveyMonkey LaunchPad, and SurveyMonkey AI / Thematic Analysis.
• Strong understanding of survey methodology, questionnaire design, sampling, and data collection.
• Experience with descriptive and inferential statistics, trend and correlation analysis, and qualitative/thematic analysis.
• Experience using GenAI tools for research and analysis.
• Experience creating or reviewing research reports, dashboards, presentations, or stakeholder-facing deliverables.
• Strong understanding of market and secondary research, competitive intelligence, audience segmentation, and customer behavior.
• Excellent communication skills, with the ability to explain concepts clearly to a learning audience.
• Comfort presenting on camera and recording clear, engaging video content and screencasts.

Tools

Experience with some or all of the following is relevant:

• SurveyMonkey
• SurveyMonkey Audience
• SurveyMonkey LaunchPad
• SurveyMonkey AI / Thematic Analysis
• Excel / Google Sheets
• Power BI / Tableau / Looker Studio
• SPSS / R / Python
• Google Trends / Statista / Similarweb
• LLMs such as ChatGPT, Claude, Copilot, or Gemini
• PowerPoint / Google Slides

Qualifications

• A Bachelor's degree in Business Administration, Economics, Marketing, Statistics, Psychology, Sociology, Social Sciences, Data Analytics, or a related field is preferred.
• Relevant industry certifications in market research or research practice are a plus.

Video & Recording Requirement

This role requires video recording. You should be comfortable with:

• Recording end-of-course expert videos.
• Explaining concepts naturally and clearly on camera.
• Recording narrated screencasts demonstrating SurveyMonkey and AI tools.
• Sharing practical, first-person industry examples.
• Communicating effectively for a global e-learning audience.