Marketing Analyst I

About the Role

As the Customer Experience & Marketing Integration Analyst, you will support ENGIE Resources’ marketing efforts by connecting strategy, customer experience, digital engagement, performance tracking, and cross-functional execution. This role is designed for a high-potential, early-career professional eager to grow into broader marketing leadership responsibilities. You will partner with various teams to coordinate initiatives, improve visibility into performance, and support key marketing programs. You will contribute to the development and optimization of customer journeys across digital and customer-facing channels, ensuring content supports customer engagement, AI-driven discovery, and evolving digital experiences. Additionally, you will support the adoption of AI-enabled marketing processes.

This position is based in Houston, Texas, and reports to the Marketing Director.

Key Responsibilities

• Support development and maintenance of marketing performance dashboards and contribute to reporting and insights generation.
• Assist in analyzing campaign and digital performance and translate data into actionable recommendations.
• Support development of customer journeys across digital and customer-facing channels.
• Assist in identifying opportunities to improve customer experience, digital engagement, conversion, and overall marketing effectiveness.
• Support website optimization, digital marketing programs, and marketing technology initiatives.
• Support adoption of AI-enabled marketing tools and processes.
• Help ensure content is structured and optimized for customer engagement and AI-driven search and discovery.
• Support budget tracking activities and maintain visibility into spend and performance.
• Assist in coordinating brand planning activities, including timelines and documentation.
• Support consistent messaging and content alignment across channels.
• Contribute to presentations, summaries, and supporting materials for leadership.
• Help track deliverables, timelines, and dependencies across marketing initiatives.

Requirements & Tech Stack

• You have demonstrated experience contributing to cross-functional projects involving multiple stakeholders.
• You are skilled at organizing, structuring, and synthesizing complex information into clear, actionable outputs.
• You have strong communication, collaboration, and organizational skills.
• You are knowledgeable in tools such as Excel, PowerPoint, Figma, survey tools, analytics platforms, content management systems, or AI-enabled marketing tools.
• You are curious, adaptable, and open to feedback, with the ability to learn and iterate in fast-paced, project-based environments.
• You have an interest in customer experience, customer journeys, digital experience, marketing technology, AI-enabled marketing, energy, sustainability, or B2B marketing.

Qualifications

• You hold a Bachelor's degree in Marketing, Communications, Business, Design, or Engineering.
• In lieu of a degree, a combination of education and relevant work experience may be considered.
• This is an entry-level position; prior experience is not required, but academic, internship, or project-based experience in marketing, UX, research, analytics, digital marketing, or related areas is expected.