Meta ads executive

About the Role

LET’S BUILD BRANDS is a media and advertising consultancy seeking a full-time, on-site Meta Ads Executive based in Saket. This role is responsible for planning, executing, and optimizing Meta (Facebook and Instagram) advertising campaigns.

Key Responsibilities

• Setting up ad accounts and campaigns.
• Defining audience segments.
• Selecting appropriate ad formats.
• Managing budgets and bids to achieve performance goals.
• Monitoring campaign metrics daily.
• Preparing reports and providing insights to improve targeting, creatives, and overall ROI.
• Collaborating with internal teams to align campaigns with client objectives.
• Coordinating with designers and copywriters for ad assets.
• Staying updated on the latest Meta Ads policies, features, and best practices.

Requirements & Tech Stack

• Meta Ads Manager
• Facebook Ads
• Instagram Ads

Qualifications

• Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budget management, and performance optimization.
• Data analysis skills with the ability to interpret campaign metrics, prepare performance reports, and make data-driven recommendations.
• Basic understanding of digital marketing principles such as funnels, retargeting, conversion tracking, and attribution.
• Ability to collaborate with creative and account management teams to develop effective ad copy, creatives, and landing pages.
• Excellent communication skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• Relevant experience in paid social advertising for brands or agencies; experience in media or advertising consultancy is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Willingness to work on-site in Saket and maintain a client-focused, results-oriented approach.