Freelance social media marketing

About the Role

This is a full-time Freelance Social Media Marketing role with a hybrid work arrangement.

Key Responsibilities

• Plan, execute, and manage social media campaigns across platforms such as Instagram, Facebook, LinkedIn, and others.
• Increase brand awareness and engagement.
• Create engaging Reels, UGC videos, and social media content.
• Plan and shoot creative videos for Instagram and other social media platforms.
• Develop content calendars and monthly social media strategies.
• Research target audiences, trends, and competitor activities.
• Increase followers organically and improve engagement rates.
• Aim to grow the account to 15,000 followers organically through a planned growth strategy.
• Identify and coordinate paid brand collaborations and influencer partnerships.
• Monitor trends.
• Optimize content based on performance metrics.
• Community management, responding to comments and messages.
• Analyze campaign results and prepare reports.
• Suggest improvements to achieve marketing and business objectives.
• Collaborate with the broader marketing team to support branding, lead generation, and content initiatives.
• Track performance using reach, engagement, views, and follower growth analytics.
• Develop creative campaigns to improve brand awareness and audience interaction.

Requirements & Tech Stack

• Social media marketing
• Content creation
• Video shooting
• Reels editing
• UGC content production
• Knowledge of Instagram growth strategies and audience targeting
• Strong creative thinking
• Research skills
• Planning skills
• Understanding of brand collaborations
• Understanding of influencer marketing

Qualifications

• Experience in social media marketing and content creation.
• Experience in video shooting, Reels editing, and UGC content production.
• Knowledge of Instagram growth strategies and audience targeting.
• Strong creative thinking, research, and planning skills.
• Understanding of brand collaborations and influencer marketing.

Key Performance Goals include achieving organic follower growth toward the 15,000-follower target, improving engagement and content reach, building opportunities for paid brand collaborations, and maintaining a consistent content posting schedule.

Note: The 15,000-follower target should be planned according to the current follower count, timeline, and content performance. Organic growth cannot be guaranteed.