Paid Media Specialist

Key Responsibilities

• Manage multiple clients, serving as the main point of contact for their queries and requirements.
• Ensure seamless communication, resolving 1st level escalations promptly to maintain client satisfaction.
• Present media strategy plans and comprehensive reports to clients.
• Conduct thorough research on assigned brands and competitors, staying updated on industry trends and innovations.
• Collaborate with the team to develop creative ideas and strategies for ongoing and future campaigns.
• Develop and execute effective media plans, working towards achieving clients' business goals.
• Collaborate with cross-functional teams to maintain brand consistency across all digital channels.
• Analyze website and social media performance data, providing valuable insights and actionable recommendations.
• Track and report on key performance indicators (KPIs) for digital media campaigns.
• Coordinate with vendors for project assignments, ensuring timely and efficient delivery of services.
• Ensure internal processes are diligently followed to streamline operations and maintain quality standards.
• Foster a collaborative work environment by mentoring and coaching team members to enhance their performance.
• Utilize knowledge of programmatic campaigns to enhance media strategies and campaign effectiveness.
• Conduct thorough competitor analysis and market research to identify growth opportunities and stay ahead of trends.
• Oversee and review end-to-end team deliverables, ensuring adherence to timelines and quality standards.
• Provide constructive feedback and recommendations to optimize media campaigns.

Requirements & Tech Stack

• Proficiency in using digital marketing tools and platforms.
• Strong understanding of SEM, social media advertising, and email marketing.
• Experience with web analytics tools such as Google Analytics.
• Ability to think strategically and develop innovative media campaigns.
• Proven track record of managing successful media campaigns.

Qualifications

• Bachelor's degree in a related field or any field.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.