Assistant Planner, Paid Social

About the Role

Horizon Next is seeking an Assistant Planner, Paid Social to join their innovative and data-driven marketing organization. This role sits at the intersection of people, data, and media, contributing to client growth through brand strategy, media planning, and analytics.

Key Responsibilities

Campaign Management (30%)

• Develop mastery in internal buying and reporting tools, platform interfaces, and native tools for competitive landscape analysis, target digital consumption support, plan development, and reporting.
• Assist in measurement planning, pixel generation, and third-party ad tracking needs under manager direction.
• Traffic plan assets, including creative and tracking tags.
• Execute Quality Assurance (QA) of tracking functionality and creative units.
• Create post-launch campaign information (screenshots, links, placement details) for proof of placement.
• Generate insertion orders within internal systems for advertising space, ensuring accuracy of plan details and confirmation of delivery.
• Assist in setting up client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools under manager oversight.
• Assist in completing and monitoring internal and client-facing financial tracking documents.

Reporting (30%)

• Monitor pacing and optimizations of active social campaigns across the client roster daily.
• Generate high-level performance insights and recommendations for active client campaigns in tandem with a manager.
• Own client roster reporting on campaign performance and proactively communicate any issues to the internal team and managers.
• Assist with reporting and data collection outside of the client roster as needed.

Social Media Planning (15%)

• Assist in developing proposals for paid social media campaigns across the active client roster.
• Learn to create and present media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions.
• Assist in analyzing proposals and partner negotiations.
• Monitor new and emerging opportunities and applications in paid social media environments, and apply that knowledge appropriately.
• Assist in team-level administration and planning, including maintaining vendor meeting communication, updating internal status documents, and maintaining team deliverables calendars.

Learning & Development (15%)

• Attend agency learning sessions and vendor meetings.
• Participate in internal and external learning and development opportunities (e.g., Facebook Blueprint, Twitter Flight School, Horizon Media 101).

Relationship Development (10%)

• Maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
• Partner and build relationships with other internal teams (e.g., Analytics, Digital).

Qualifications

• A strong, effective communicator.
• A problem solver with the ability to develop creative solutions.
• Detail-oriented with strong organizational skills.
• An effective time manager, comfortable working with multiple timelines and deliverables.
• Comfortable working within large sets of data and numbers.
• A helpful team player with business maturity, willing to take initiative.
• Flexible in working both independently and with a team.
• Takes pride in ownership of work and demonstrates accountability.
• Able to thrive in an agile, fast-paced environment and seek out feedback proactively.
• Results and solutions-oriented; consistently motivated, proactive, and resourceful.
• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends.
• A supporter of and advocate for diversity, equity, and inclusion.

Requirements & Tech Stack

• Relevant work or internship experience.
• Experience working in a fast-paced environment and able to multi-task.
• Proficiency working within Microsoft Excel and PowerPoint.