TM CRM DM Begusarai
Aditya Birla Sun Life Insurance
About the Role
- Drive insurance business from assigned team and orphan database across campaigns.
- Ensure pre and post-sales support and services to clients.
- Achieve business growth targets every quarter.
Key Challenges
- Drive adoption of a Service to Sales approach on the orphan customer base.
- Ensure a differentiated and segmented approach to various campaigns.
- Manage attrition of the front-line sales force and limited availability of quality talent.
Key Responsibilities
- Implementation of Loyalty Model:
- Maintain relationships with orphan customers.
- Up-sell to customers through various campaigns.
- Ensure renewal collection and AUM conservation.
- Achieve Targets:
- Achieve targets related to Premium and NOP.
- Allocate leads to team members as per targets.
- Monitor and review performance on assigned parameters.
- Handhold and guide team on sales process, lead conversion, and sale closure.
- Promote Rewards & Recognition (RnR) activities.
- Sales and Process Execution:
- Ensure smooth function of sales and other processes to maximize business potential.
- Communicate process changes or rule updates via training modules.
- Ensure sales and service aspects (sales calls, issuance, complaint handling) are carried out without blocks.
- Team Productivity & Resource Management:
- Ensure relevant people are in place to maximize productivity.
- Understand team member strengths and allocate job responsibilities accordingly.
- Evaluate business unit opportunities and allocate targets.
- Business Acquisition:
- Execute the right methods of business acquisition for a profitable mix.
- Scrutinize business regularly and provide information to superiors.
- Achieve Persistency targets for timely renewals.
- Take corrective actions related to persistency and health.
- Recruitment & Training:
- Ensure timely recruitment of the team.
- Manage attrition within specified limits.
- Ensure continuous on-the-job training and skill enhancement of team members.








