Performance Marketer

About the Role

OJĀ Silver Jewellery is a modern silver jewelry brand focused on longevity, functional design, and lasting value. Designed in London and crafted in India, the brand creates 925 sterling silver pieces that transition smoothly from everyday wear to statement occasions. OJĀ emphasizes minimal, considered design centered on geometry, symbolism, and craftsmanship rather than short-lived trends. The brand champions silver as a hypoallergenic, sustainable, and infinitely recyclable metal that supports conscious, planet-friendly choices. Based in the UK with pan-UK shipping, OJĀ offers durable, authentic pieces that feel good on the skin and align with a mindful lifestyle.

The Performance Marketer will be responsible for planning, executing, and optimizing digital campaigns that drive traffic, conversions, and revenue for OJĀ Silver’s e-commerce channels. This full-time remote role includes managing paid media across platforms (such as search, social, and display), setting up tracking, monitoring performance, and continuously improving campaigns based on data insights. The role involves collaborating with brand, content, and design teams to create compelling ad creatives and landing pages, as well as conducting A/B tests to refine messaging, audiences, and funnels. The Performance Marketer will also analyze customer behavior, report on key metrics, and recommend strategies that support growth while maintaining brand integrity and sustainability values.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across search, social, and display platforms.
• Set up tracking and monitor campaign performance.
• Continuously improve campaigns based on data insights.
• Collaborate with brand, content, and design teams to create ad creatives and landing pages.
• Conduct A/B tests to refine messaging, audiences, and funnels.
• Analyze customer behavior and report on key metrics.
• Recommend strategies to support growth while maintaining brand integrity and sustainability values.

Requirements & Tech Stack

• Strong performance marketing skills.
• Experience managing paid search, paid social, and other digital advertising channels.
• Demonstrated ability to use analytics tools (e.g., Google Analytics, ad platform dashboards) for data-driven decision-making and campaign optimization.
• Experience with conversion rate optimization, A/B testing, and funnel analysis for e-commerce or direct-to-consumer brands.
• Familiarity with marketing automation, pixel and event tracking, and basic understanding of attribution and customer acquisition costs.
• Effective collaboration and communication skills.
• High level of organization and attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Background in fashion, jewelry, lifestyle, or sustainability-focused brands is an advantage.