Social Media Executive
Innovate Digital Media
Mumbai, Maharashtra, India1h agovia LinkedIn
About the Role
Innovate Digital Media is a 360-degree digital marketing agency. The Social Media Executive is a full-time, on-site role based in Mumbai. This role is responsible for managing day-to-day social media activities.
Key Responsibilities
- Planning content calendars.
- Drafting posts and publishing across multiple platforms.
- Monitoring engagement.
- Responding to comments and messages.
- Optimizing content for reach and performance.
- Coordinating with internal teams to align social media initiatives with broader marketing campaigns.
- Tracking metrics and preparing performance reports.
- Staying updated on trends, platform updates, and best practices to recommend improvements and new ideas.
Requirements & Tech Stack
- Social Media Marketing
- Social Media Optimization (SMO)
- Media Planning
- Familiarity with social media analytics tools.
- Basic data interpretation skills.
Qualifications
- Hands-on experience managing brand pages.
- Effective Communication and Writing skills, including the ability to craft clear, engaging, and brand-aligned copy.
- Strong organizational and time-management abilities, with attention to detail and the capacity to handle multiple campaigns.
- A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- An interest in digital trends.
- Creativity in visual and content ideas.
- A collaborative approach to working with cross-functional teams.