Performance Marketing specialist

About the Role

Fitspire – Health | Wellness is seeking a full-time, on-site Performance Marketing Specialist – D2C/FMCG based in New Delhi. This role focuses on managing and optimizing performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue for Fitspire’s D2C and FMCG product lines.

Key Responsibilities

• Plan and execute paid media campaigns.
• Monitor key performance metrics.
• Run A/B testing and performance tests.
• Optimize budgets and bids to achieve ROI targets.
• Collaborate with marketing, creative, and product teams to align campaigns with brand goals.
• Develop data-backed insights.
• Prepare performance reports.
• Recommend strategies for continuous improvement.
• Stay updated on digital marketing trends and competitive activities within the health and wellness sector.

Requirements & Tech Stack

• Experience with performance marketing platforms (e.g., Google Ads, Meta Ads, programmatic tools) and web analytics tools (e.g., Google Analytics) is beneficial.
• Understanding of D2C and FMCG marketing funnels, attribution models, and customer lifecycle strategies is preferred.

Qualifications

• Strong Analytical Skills and Data Analysis capabilities.
• Solid Performance Management skills for digital marketing campaigns across D2C/FMCG channels.
• Experience in Performance Testing, including A/B testing and experimentation.
• Effective Communication Skills for cross-functional collaboration and presenting insights.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Ability to work in a fast-paced environment, prioritize multiple campaigns, and maintain a data-driven, results-oriented mindset.